Director of Field Sales

First Cash•Dallas, TX

11d

About The Position

American First Finance is seeking a Director of Field Sales to execute the Merchant Growth Strategy and ASR Playbook across assigned regions. The role leads the recruitment, training, and development of regional sales personnel and builds strong relationships with regional merchants to achieve growth and profitability targets. The Director acts as a player-coach, spending 50–75% of the month in the field with Regional Sales Directors and sales teams, supporting merchant accountability, field observations, merchant launches, and business reviews. The position works closely with internal teams and uses CRM tools, analytics, and budget management to improve regional sales performance and customer satisfaction.

Requirements

High energy, strong organizational skills, and uncompromising integrity.
At least 10 years of proven sales management experience or demonstrated equivalent experience.
Sustained high performance in the current position and strong aptitude for learning.
Experience building and leading successful teams in a commission-based sales environment.
Financial acumen and ability to manage budgets and resources effectively.
Analytical capability and understanding of how metrics and data can drive market penetration and identify opportunities.
Ability to build relationships and collaborate with internal teams to achieve corporate objectives.
High sense of urgency and customer-service orientation.
Strong business acumen and ability to understand market opportunities.
Ability to thrive in a performance-based, fast-paced, results-oriented culture.
Proficiency in MS Office, including Word, Excel, PowerPoint, Teams, and Power BI.
Valid driver’s license and car insurance for travel within assigned regions.

Nice To Haves

Bachelor’s degree (preferred, but not required).
Extensive experience in B2B sales management, sales presentations, negotiation, and closing.
Extensive experience in retail consumer finance, merchant services, or SaaS.

Responsibilities

Oversee execution of the Merchant Growth Strategy and ASR Playbook in assigned regions.
Engage top regional merchants to achieve partnership growth and profitability targets.
Recruit, train, and develop Regional Sales Directors, Area Sales Representatives, and Field Support Specialists.
Ensure effective and efficient use of CRM tools by regional sales personnel.
Consult with business owners, understand their needs, and explain how American First Finance can help attract customers and increase same-store sales.
Build and maintain relationships with existing clients and support high levels of customer satisfaction.
Conduct field observations with regional sales team members.
Support the launch and training of key merchants in each region.
Coach sales team members to conduct effective business reviews and develop meaningful partnerships with key account contacts.
Share best practices to improve merchant performance.
Evaluate and communicate data analytics with Regional Sales Directors to maximize sales strategy impact.
Collaborate with Marketing, Training, Merchant Care, and Sales Operations on needs, opportunities, and initiatives.
Manage regional expense budgets and resources to ensure return on investment.
Model honesty, integrity, and behaviors consistent with company standards and compliance policies.
Meet or exceed established sales goals.
Travel in the field 50–75% of the month and attend regional trade shows, group meetings, and presentations.