Director of Events & Conferences

The Haskell Company•Jacksonville, FL

About The Position

The Director of Events & Conferences directs the strategic planning, development, and execution of Haskell’s events and conferences in support of enterprise growth, business development, brand visibility, and client, vendor, and team-member engagement. The role establishes event strategy, oversees integrated marketing campaigns, manages budgets and resources, measures return on investment, and ensures alignment with corporate branding and business priorities. It provides leadership to event and marketing professionals, partners with senior leaders across the organization, and drives continuous improvement to maximize the effectiveness and business value of conferences, trade shows, client events, internal events, and executive experiences. The position leads event strategy and integrated marketing, manages team development and budgets, and partners with business development and operational leaders on lead generation, relationship development, sales pipeline growth, account development, and market expansion. It establishes performance metrics and reporting standards, analyzes event outcomes and ROI, oversees major event planning and execution, maintains governance and best practices, and serves as the organization’s subject matter expert on event strategy, technology, and experiential marketing trends. A bachelor’s degree in Marketing, Communications, English, Journalism, Business Administration, a technical field, or a related discipline is required. At least 15 years of related experience is required; 10 or more years in the Architecture, Engineering, and Construction (AEC) industry is preferred. The role requires leadership and supervisory experience, understanding of marketing and business development principles and AEC terminology and procedures, analytical and project-management skills, CRM database experience, strong communication and presentation capabilities, and expertise in Microsoft Office, Adobe Creative Suite, and graphics production. The position may require visits to alternate locations and involves physical activities including standing, walking, stooping, kneeling, crouching, and handling light to medium weights of 10–50 pounds. It also requires hand-eye coordination and dexterity, visual acuity, and frequent sitting, reaching, talking, and hearing. Haskell states that reasonable accommodations will be made in compliance with applicable disability laws.

Requirements

Bachelor’s degree in Marketing, Communications, English, Journalism, Business Administration, a technical field, or a related discipline.
Minimum of 15 years of related experience.
Leadership experience in a collaborative team environment.
Supervisory experience.
Ability to implement marketing and business-development principles.
Solid understanding of AEC industry terminology and procedures.
Advanced analytical, problem-solving, and decision-making skills.
Experience with CRM databases.
Excellent written and verbal communication skills, including strong editing capabilities.
Excellent project-management skills.
Superior presentation capabilities.
Expertise in Microsoft Office and Adobe Creative Suite, such as InDesign.
Advanced understanding of graphics production.

Nice To Haves

10 or more years of experience in the Architecture, Engineering, and Construction (AEC) industry.

Responsibilities

Develop and execute an enterprise event strategy aligned with corporate, business-unit, and business-development objectives.
Establish annual event priorities, budgets, goals, and performance metrics.
Advise leadership on using events as a strategic business-growth channel.
Evaluate and recommend participation in industry conferences, trade shows, sponsorships, and client-engagement activities.
Lead integrated marketing campaigns for events across digital, social, web, email, content, and public-relations channels.
Ensure consistent messaging, branding, and customer experience across event-related touchpoints.
Partner with Brand, Communications, and Business Development teams to strengthen market positioning and thought leadership.
Lead, mentor, and develop event marketing and event management team members.
Set performance expectations, priorities, and professional development plans; foster collaboration, innovation, accountability, and continuous improvement.
Develop, manage, and optimize annual event marketing and event operations budgets.
Negotiate contracts and oversee agency, venue, production-partner, technology-provider, and other vendor relationships.
Allocate resources effectively to maximize business value and return on investment.
Partner with business development and operational leaders to identify event opportunities for lead generation, relationship development, and client engagement.
Establish event strategies supporting sales pipeline growth, account development, and market expansion.
Establish enterprise event performance metrics and reporting standards.
Analyze event outcomes, pipeline influence, lead generation, attendee engagement, and ROI; present recommendations and performance insights to leadership.
Oversee planning and execution of major events, conferences, client-engagement events, and internal events.
Establish event governance, standards, and best practices across the organization.
Ensure compliance with brand standards, contractual obligations, safety requirements, and corporate policies.
Collaborate with executives, business-unit leaders, corporate marketing, communications, business development, and external partners to align event investments with company priorities.
Serve as the organization’s subject matter expert on event strategy, event technology, and experiential marketing trends.