Director of Digital Marketing

Zafran Security

About The Position

Zafran Security is hiring a hands-on leader to run the digital marketing engine that turns security buyers into qualified pipeline. The Director of Digital Marketing owns online demand generation, digital architecture, conversion rate optimization, and digital advertising, with accountability for how the website, search, and paid channels perform against pipeline and revenue targets. The role sets strategy, builds the team and agency bench, and stays close to advertising accounts, analytics, and website architecture. It reports to the VP of Revenue Marketing. The position oversees five pipeline-linked areas: online demand generation; digital campaigns; conversion rate optimization; paid digital advertising; and digital architecture. It owns the corporate website and digital experience, search and answer engine optimization, paid-channel strategy and budgets, experimentation and funnel improvement, web and marketing analytics, attribution and reporting, campaign and email collaboration, and team and agency leadership. The role works cross-functionally with Product Marketing, Marketing Operations, Revenue Operations, Sales, Field Marketing, and the BDR team. Zafran Security’s mission is to stop the exploitation of vulnerabilities everywhere. Its Exposure Graph maps vulnerabilities across hybrid environments, identifies exploitability through real attack paths, and uses compensating controls and remediation to address risk. The company is backed by Menlo Ventures, Sequoia Capital, and Cyberstarts.

Requirements

At least 8 years of progressive digital marketing experience in B2B SaaS, enterprise technology, or cybersecurity, including leadership of a team or agency relationships.
Hands-on technical fluency with security buyers, including understanding how they evaluate and buy and the ability to write and assess messaging that earns their trust.
A proven, quantifiable record of building digitally sourced pipeline and revenue.
Working knowledge of website ecosystems, including CMS platforms such as WordPress or Webflow, tag management, site performance, information architecture, and the effects of site changes on SEO and conversion.
Deep experience with Google Ads, YouTube, and LinkedIn Campaign Manager, including account-based targeting and bid and budget management.
Strong command of analytics platforms such as GA4, Google Tag Manager, and BI or dashboard tools, plus experience with attribution models and marketing automation reporting such as Salesforce, HubSpot, or Marketo.
Working knowledge of SEO and AEO, including technical SEO, structured data, content architecture, and how AI assistants surface and cite sources.
Experience with account-based marketing platforms and intent data tools.
Experience running structured CRO and experimentation programs.
Comfort managing budgets and forecasting performance in a privately held, growth-stage environment with shifting priorities.
Strong communication skills and the ability to explain results and tradeoffs to executives, sales leaders, and engineers.
Practical AI-native skill with Claude to create reporting and visualization flows.

Nice To Haves

Experience marketing in a competitive security category such as endpoint, cloud, identity, exposure management, or managed detection and response.
Familiarity with web personalization, customer data platforms, or reverse-IP visitor identification.
Practical skill with SQL or data visualization tools to build reports.
Experience with video advertising and YouTube creative strategy for technical audiences.

Responsibilities

Own the corporate website end to end, including strategy, information architecture, content structure, performance, accessibility, and roadmap.
Partner with product marketing, web development, and marketing leadership on templates, navigation, and campaign landing pages; maintain standards for page speed, Core Web Vitals, and site security hygiene.
Govern the web and martech stack, including CMS, tag management, consent management, forms, chat, and personalization, and ensure data flows into marketing automation and CRM.
Lead traditional SEO and answer engine optimization (AEO) so the company is found, cited, and recommended in search engines and AI assistants.
Own technical SEO, structured data, entity and topical authority, and content architecture, including topic clusters, category pages, and comparison pages.
Define measurement of AI-search visibility and citations, and work with product marketing on search-led content mapped to buyer questions across stages.
Own paid advertising strategy, budget allocation, and performance across Google Ads, YouTube, and LinkedIn; assess additional channels based on results.
Build account-based and persona-based campaigns for cybersecurity business and technical leaders.
Test advertising creative, audiences, offers, and bidding; manage agency and contractor partners against performance targets.
Forecast and report on advertising spend, customer acquisition cost, cost per opportunity, and sourced and influenced pipeline.
Build and run a conversion rate optimization program with a prioritized experimentation roadmap, including A/B and multivariate tests, form-flow optimization, funnel analysis, heatmaps, and session replay.
Improve conversion at each stage from visitor to lead to opportunity, using an AI measurement and optimization engine.
Own web and marketing analytics, including GA4, tag management, dashboards, and multi-touch attribution, and define digital performance KPIs.
Work with Revenue Operations on lead routing, lifecycle stages, UTM governance, and closed-loop CRM reporting.
Present channel performance, forecasts, and recommendations to executive leadership regularly.
Partner with Marketing Operations to launch ABM and targeted email campaigns, including nurture and trigger-based automation campaigns that advance pipeline.
Hire, coach, and manage a team of digital marketers and agency partners.
Align with Sales, Field Marketing, and the BDR team so digital programs support field campaigns, launches, and account-based motions.
Monitor changes in search, AI discovery, advertising platforms, and privacy rules, and adjust strategy as needed.