Director Of Digital Marketing

University of Oklahoma Foundation • Norman, OK

4d

About The Position

Reporting to the Assistant Vice President of Marketing & Communications, the Director of Digital Marketing provides strategic leadership for marketing planning, audience engagement, and digital experience optimization. The role leads the development of integrated marketing strategies that support fundraising, donor engagement, alumni relations, and institutional priorities. The Director oversees campaign planning, audience growth initiatives, marketing technology platforms, and digital marketing performance, using audience insights, analytics, and emerging technologies to create meaningful constituent experiences, strengthen relationships, and drive measurable outcomes.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field, or an equivalent combination of education and professional experience.
• 6 to 8 years of progressive experience in digital marketing, audience engagement, performance marketing, marketing technology, or digital strategy leadership.
• At least 3 years of experience in a direct supervisory or team management capacity.

Nice To Haves

• Professional leadership experience within higher education advancement, annual giving, alumni engagement, or nonprofit fundraising environments.
• Demonstrated success leveraging marketing analytics, audience segmentation, CRM data, and automation platforms to improve engagement and conversion outcomes.
• Experience with enterprise marketing and customer relationship management platforms, including Salesforce Marketing Cloud, Salesforce, Blackbaud, HubSpot, or comparable technologies.
• Understanding of donor-centered marketing strategies and the ability to balance audience engagement objectives with institutional brand standards.

Responsibilities

• Provide strategic leadership for marketing planning, audience engagement, and digital experience optimization.
• Lead development of integrated marketing strategies supporting fundraising, donor engagement, alumni relations, and institutional priorities.
• Oversee campaign planning and audience growth initiatives.
• Oversee marketing technology platforms and digital marketing performance.
• Leverage audience insights, analytics, and emerging technologies to create constituent experiences that strengthen relationships and drive measurable outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Director