DIRECTOR OF CATERING SALES

The Wild Thyme Company • San Diego, CA

4d • $120,000 - $170,000

About The Position

The Wild Thyme Company is seeking a Director of Catering Sales to lead and develop its sales team during a period of thoughtful growth. This is a pure leadership role with no personal sales book or individual sales quota. The Director will guide lead allocation, refine the sales process, coach and develop Sales Associates, build corporate and venue partnerships, and align sales operations with Culinary and Operations. The role is based in San Diego, California, and is primarily weekdays, with some evening and weekend availability required for tastings, events, client meetings, and team needs. Base salary is $90,000–$100,000 annually, with commission or bonus tied to overall team sales and expected all-in compensation of $120,000–$170,000.

Requirements

• At least 7 years of experience in catering, hospitality, or event sales.
• At least 3 years of experience leading a team.
• Knowledge of the San Diego event and venue landscape.
• Ability to use data to drive decisions while maintaining a human-first approach.
• Strong relationship-building and networking skills.
• Coaching and mentoring orientation, emotional intelligence, and ability to read people.
• Alignment with the company’s High 5 values: Huddle, Respect, Good Vibes, Crave, and Don’t Half-Ass It.
• Availability for some evenings and weekends to support tastings, events, client meetings, and team needs.

Responsibilities

• Design and oversee lead distribution, matching high-value and boutique inquiries thoughtfully with sales team members.
• Continuously refine the sales journey from first inquiry through proposals, tastings, and signed contracts.
• Build and maintain strategic corporate partnerships and venue relationships across San Diego.
• Coach Sales Associates by reviewing proposals, supporting complex negotiations, and helping them close confidently.
• Adapt leadership approaches to different sales styles and help each team member grow.
• Recruit, hire, and develop sales talent while fostering accountability and a positive team culture.
• Track and analyze performance metrics to guide strategy and coaching.
• Own CRM accuracy and flow to support fast response times and clean handoffs to Operations.
• Partner closely with Culinary and Operations so that sold services are supported by strong execution.

Benefits

• Commission or bonus tied to overall team sales.
• Leadership role without internal competition.
• Influence over how the sales function works, feels, and grows.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed