Director of Catering Sales

Auberge Collection • Hallandale Beach, FL

5d

About The Position

The Director of Catering Sales leads catering sales efforts for Shell Bay, Auberge Collection, a private club and resort in Hallandale Beach, Florida, scheduled to debut in 2027. The role focuses on creating memorable event experiences, driving revenue, and delivering guest- and client-focused service in a luxury hospitality setting.

The position combines catering sales and event planning with business and operational oversight. It involves developing client relationships, selling catering services, coordinating events with clients and internal teams, managing budgets and profitability, and evaluating event outcomes. The role also calls for technical expertise, commercial judgment, disciplined processes, adaptability, clear communication, teamwork, and a commitment to high standards and continuous improvement.

Requirements

• Associate’s degree or above in business, event coordinating, culinary arts, hospitality, or a related field, or equivalent experience.
• Proven track record of building and maintaining business relationships that result in sales.

Nice To Haves

• Experience in a luxury hotel or environment.

Responsibilities

• Cultivate and maintain client relationships, understanding clients’ needs, preferences, and event requirements to support satisfaction and repeat business.
• Generate leads, negotiate contracts, and close sales for catering services, using marketing strategies and promotional activities to drive revenue growth.
• Collaborate with clients and internal teams to plan and coordinate catering events, including menu selection, logistics, staffing, and execution.
• Develop and manage catering budgets, pricing structures, and profit margins while ensuring profitability and meeting client expectations and quality standards.
• Conduct post-event evaluations and gather client feedback to assess satisfaction, identify areas for improvement, and enhance future event planning and execution.
• Drive continuous improvement by using data, feedback, and best practices to refine systems and elevate the guest experience.
• Promote operational rigor and consistent quality and efficiency across departments.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree