Director of Business Development

CareOne Senior Care•Farmington Hills, MI

12d

About The Position

CareOne Senior Care is seeking an experienced, well-connected Director of Business Development, Sales & Marketing to lead census growth across its Greater Southeast Michigan service area. This leadership-level role is intended for a proven home care, home health, hospice, or closely related healthcare sales professional who brings an active referral network and can translate established relationships into consistent new client starts. It is not an entry-level or build-from-scratch territory role. The Director owns CareOne's referral growth strategy and results, combining hands-on field sales with strategic marketing planning. The role includes managing referral relationships throughout the region, developing territory plans and measurable sales goals, representing CareOne in the community, and reporting directly to executive leadership. The Director may also mentor and direct future business development team members as the department grows. CareOne is a non-medical private duty home care agency serving five counties in Greater Southeast Michigan, with offices in Farmington Hills. Its services include specialty programs and a proprietary benefit navigation division. The company describes itself as known for high-touch client care, strong clinical partnerships, and a growing regional footprint.

Requirements

At least 1 year of proven sales and business development success in home care, home health, hospice, or a closely related healthcare field.
An established, active referral-source network in Southeast Michigan that can be activated immediately.
A demonstrated record of meeting or exceeding census and revenue growth goals.
Strong territory management, strategic planning, and business plan execution skills.
Excellent relationship-building skills and the polish to represent CareOne at the executive and referral-source level.
Outstanding oral and written communication skills, with quick, detail-oriented follow-up.
Computer proficiency in MS Word, PowerPoint, and Excel, and ability to learn CareOne's scheduling and CRM systems.
Self-motivation, drive, and ability to thrive with autonomy and accountability.

Responsibilities

Own and grow referral relationships with social workers, case managers, discharge planners, hospitals, rehabilitation facilities, admissions coordinators, senior living communities, assisted living and memory care providers, elder law attorneys, and home health and hospice partners.
Bring an active book of business and referral relationships to the role and convert them into new client starts.
Design and lead CareOne's business development and marketing strategy, including field sales, direct mail, email campaigns, newsletters, community outreach, and social media.
Set territory plans, sales targets, and key performance indicators; track referral-source conversion from SIF to assessment and assessment to start, and report results to executive leadership.
Represent CareOne at trade shows, conferences, networking events, and community education programs.
Build CareOne's reputation and visibility across the market as its representative.
Mentor and provide direction to future business development team members as the department grows.
Be available as needed on evenings and weekends to support referral sources and grow the business.