DIR - BUSINESS DEVELOPMENT

UHS • Washington, DC

6h • Onsite

About The Position

The Psychiatric Institute of Washington (PIW) is seeking a talented and dynamic Director of Business Development to join their team. PIW is a 130-bed, short-term, acute care hospital providing comprehensive behavioral healthcare for adolescents, adults, and senior adults, offering inpatient, partial, and intensive outpatient hospitalization, as well as specialized treatment programs for chemical dependency. PIW has a reputation as an innovative hospital with caring, dedicated staff experienced in behavioral healthcare, located in the Tenleytown neighborhood.

Reporting to the Chief Executive Officer, the Director of Business Development oversees Sales, Marketing, and Customer Service activities within the Marketing Department and government relations. The role is responsible for achieving desired utilization of the organization’s continuum of care through effective marketing principles. As a member of the facility management team, the Director is involved in strategic planning, sales and marketing management, identifying growth opportunities, future projects, program/protocol changes, and recruitment/retention. The Director is responsible for the facility’s strategic marketing plan, enhancing the facility’s brand/image, and managing all sales and business development activities. They maintain active working relationships with internal departments and proactively communicate issues, especially with the CEO and Director of Admissions/Intake.

Requirements

• Bachelor’s degree in Business Development, Marketing or related field
• Minimum of 3 to 5 years’ of experience in health care; behavioral health experience a plus
• Ability to assess new business opportunities and nurture and expand existing business relationships
• Demonstrated excellence in building, fostering and growing client relationships through anticipating needs and diligent follow up
• Persuasive and effective presentation skills
• Experience with and knowledge of Microsoft Office software

Nice To Haves

• Master’s Degree in Business Administration, Public Policy, Marketing or a related field preferred.

Responsibilities

• Oversees the provision of Sales, Marketing, and Customer Service activities within the Marketing Department and government relations.
• Achieves the desired utilization of the organization’s continuum of care through the effective application of marketing principles and methods.
• Actively involved in strategic planning, sales and marketing management, identification of potential growth opportunities, future projects, changing in programming/protocols, recruitment and retention.
• Responsible for the facility’s strategic marketing plan, enhancing the facility’s brand/image, management of all sales and business development activities.
• Maintains an active and productive working relationship with internal departments and communicates issues or potential problems proactively, especially with CEO and Director of Admissions/Intake.
• Strategically analyzes and designates target markets for territory/account assignments, considering the strengths and weaknesses of account managers.
• Ensures that expertise and personal styles of team members are insightfully matched to prospective referral sources.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Leads and oversees the development and growth of profitable new business opportunities.
• Develops and implements marketing strategies to assist the facility in meeting business objectives.
• Develops and maintains comprehensive knowledge of each of the facility’s programs and services, including Inpatient and Outpatient programs, the assessment process and transportation services.
• Proactively identifies trends and changes in the marketplace and demand for specific niche programs and incorporates these findings into product development and marketing strategies.
• Advocates with the DC Council on issues of importance to PIW and confers with officials of DC government concerning the interests of PIW and the functional and financial impact of proposed legislation; suggests modifications as appropriate.
• Represents PIW to appropriate organizations or coalitions such as DCHA, DC Chamber of Commerce and others to establish and maintain contacts to aid and foster government relations and business development activities.

Benefits

• Generous Paid Time Off (15 days of personal leave, 8 days of holiday leave and up to 30 days of sick leave in a year)
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match
• Discounted stock plan
• UHS employee discounted stock option plan
• Tuition Reimbursement and Student Loan Repay Program
• Employee Assistant Program (EAP)
• Life Insurance and Disability Insurances
• Flexible Spending Account
• Pre-tax Metro SmartTrip Benefits
• Career development opportunities within UHS and its 300+ Subsidiaries!
• Tuition Assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Director