Director of Agent Growth

Orchard Brokerage•Austin, TX

14h•Hybrid

About The Position

Orchard is hiring a sales leader to build and lead the engine that attracts and retains real estate agents. Orchard Brokerage operates in 13 markets across eight states and is expanding nationally. The role owns agent acquisition end to end, including growth targets, team, process, and tools. The goal is to bring on two to three times as many quality agents each month as currently, while maintaining or improving retention. Agent quality is measured by the revenue agents generate, not only headcount. The Director will develop a defined, measurable outbound sales motion, including target-market agent maps, prospect prioritization, touch plans, scripts, and a competitive pitch. They will manage the acquisition funnel by stage and coordinate acquisition channels such as outbound, agent referrals, inbound interest, team recruiting, and new-market launches. The role partners with product, data, and operations on sales systems and candidate experience; designs team incentives aligned to profitable agent outcomes; and ensures new agents transition effectively to their market managers. This full-time role reports to the President and may be based in an Orchard hiring location. NYC-based employees work hybrid, in the office two days a week. Preference is for Austin, Denver, or New York City-based candidates.

Requirements

At least 7 years of B2B sales experience.
At least 4–5 years managing sales representatives against monthly or quarterly targets.
Experience managing a sales team, owning its targets, and building the process to achieve them.
Hands-on experience running outbound sales, including SDR/AE structures, high call volumes, scripts, cadences, and CRM use.
Strong data-driven sales management skills, including identifying weak funnel stages and taking corrective action.
Demonstrated experience hiring, coaching, and managing performance, including making difficult performance decisions when necessary.
Experience designing or managing variable compensation that drives appropriate behavior.
Comfort working in a fast-paced environment with ambiguity.
Strong verbal and written communication and sales skills.
Ability to build a sales pipeline and coach people to achieve goals; real estate expertise is not required at the outset.

Nice To Haves

Enterprise or SMB sales leadership, especially at a technology or high-growth company.
Experience in residential real estate, at a brokerage, or selling to real estate agents.
Experience at a venture-backed or similarly fast-moving company.
Familiarity with dialers, sales engagement platforms, or marketing automation.

Responsibilities

Set and achieve monthly targets for quality agents joining Orchard, measured by the revenue they generate.
Build an outbound agent acquisition engine, including market mapping, prospect prioritization, touch plans, scripts, and a competitive pitch.
Instrument and manage every stage of the acquisition funnel, including call volume, contact rate, interviews set and held, offers, and closes.
Manage agent acquisition sources, including outbound, referrals, inbound leads, team recruiting, and new-market launches; determine where to invest or pull back.
Partner with product, data, and operations teams on the dialer, CRM, nurture campaigns, and candidate experience.
Design team incentive plans that reward profitable agents rather than signatures alone.
Ensure agents who sign have a smooth transition to their market manager, and use retention data to improve recruiting.
Lead, hire, coach, and manage sales representatives against targets; address performance when needed.
Personally help close significant agent prospects when appropriate.