Director of Agent Growth

Orchard • Austin, TX

1d • $150,000 - $220,000 • Hybrid

About The Position

Orchard is hiring a sales leader to build and lead the engine for attracting and retaining real estate agents. The role owns agent acquisition end to end, including growth targets, team, process, and tools. Orchard’s goal is to bring on two to three times as many quality agents each month as it does today while maintaining or improving retention. Agent quality is measured by the company revenue agents generate, not solely by headcount.

The Director will build a measurable outbound sales motion across target markets, manage the recruiting funnel, and coordinate agent acquisition across outbound, referrals, inbound inquiries, team recruiting, and new-market launches. The role will partner with product, data, and operations teams on recruiting systems and candidate experience, design incentives that reward profitable agent outcomes, and ensure new agents transition smoothly to their market managers. This is a full-time role reporting to the President. It may be based in an Orchard hiring location; Austin, Denver, and New York City are preferred. For New York City-based employees, the role is hybrid with two days per week in the office.

Requirements

• At least 7 years of B2B sales experience.
• At least 4–5 years managing sales representatives against monthly or quarterly targets.
• Experience managing a sales team, owning its targets, and building processes to help representatives achieve them.
• Hands-on experience running an outbound sales motion, including SDR/AE structures, high call volumes, scripts, cadences, and CRM use.
• Experience managing performance through funnel metrics and identifying weak stages and appropriate actions.
• A track record of hiring, coaching, and making performance decisions when needed.
• Experience designing or managing variable compensation that drives desired behavior.
• Comfort working at a fast pace and with ambiguity.
• Strong verbal and written communication and sales skills.

Nice To Haves

• Enterprise or SMB sales leadership, especially at a technology or high-growth company.
• Experience in residential real estate, at a brokerage, or selling to real estate agents; preferred but not required.
• Experience at a venture-backed or similarly fast-moving company; preferred but not required.
• Familiarity with dialers, sales engagement platforms, or marketing automation; preferred but not required.
• Based in Austin, Denver, or New York City.

Responsibilities

• Set and achieve monthly targets for quality agents joining Orchard, measured by the revenue those agents generate.
• Build the go-to-market motion, including a map of agents in target markets, a prospect-prioritization model, touch plans, scripts, and a competitive pitch.
• Instrument and manage each recruiting funnel stage, including call volume, contact rate, interviews set and held, offers, and closes; identify and address funnel weaknesses.
• Manage agent recruiting across outbound, referrals from existing agents, inbound inquiries, team recruiting, and new-market launches; determine where to invest or pull back.
• Partner with product, data, and operations teams on the dialer, CRM, nurture campaigns, and candidate experience.
• Design team incentive plans that reward profitable agents rather than signatures alone.
• Ensure agents who sign have a smooth hand-off to their market manager and use retention data to improve recruiting decisions.
• Build and lead the agent growth team, including hiring, coaching, and managing performance.
• Personally help close significant agent candidates when needed.

Benefits

• Competitive benefits, including medical and/or other benefits depending on the position offered.
• Paid leave.
• Equity participation.
• Performance-based compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed