Director of Agent Growth

Orchard•New York, NY

1d•$150,000 - $220,000•Hybrid

About The Position

Orchard is hiring a sales leader to build and lead the engine that attracts and retains real estate agents. Orchard Brokerage operates in 13 markets across eight states and plans to expand nationally. The role owns agent acquisition end to end, including goals, team, process, and tools, with the objective of bringing on two to three times as many quality agents each month as today while maintaining or improving retention. Agent quality is measured by the company revenue they generate, not simply headcount. The Director will establish and manage an outbound recruiting organization, including market mapping, prospect prioritization, outreach plans, scripts, and a competitive pitch. The role will measure performance at each funnel stage, direct investment across agent acquisition sources, partner with product, data, and operations on recruiting systems and candidate experience, design incentives that reward profitable outcomes, and ensure a smooth transition for signed agents to market managers. The position reports to the President and may be based in any Orchard hiring location. Austin, Denver, and New York City are preferred locations; NYC-based employees work hybrid, in the office two days a week. The role is full-time. Compensation includes base salary, performance-based compensation, and equity participation. The total target compensation range is $150,000–$220,000 per year for New York City-based applicants; actual base pay may vary based on job-related knowledge, skills, experience, and location. The position does not include an annual bonus. Competitive benefits and paid leave are offered, with benefits varying by position.

Requirements

At least 7 years of B2B sales experience.
At least 4–5 years managing sales representatives against monthly or quarterly targets.
Experience managing a sales team, owning its targets, and building the processes that help representatives achieve them.
Hands-on experience running an outbound sales motion, including SDR/AE structures, high call volumes, scripts, cadences, and CRM use.
Ability to manage performance using funnel metrics and identify weak stages and corrective actions.
Demonstrated ability to hire and coach employees and make performance decisions when needed.
Experience designing or managing variable compensation.
Comfort working in a fast-paced, ambiguous environment.
Strong verbal and written communication and sales skills.

Nice To Haves

Enterprise or SMB sales leadership, especially at a technology or high-growth company.
Experience in residential real estate, at a brokerage, or selling to real estate agents.
Experience at a venture-backed or similarly fast-moving company.
Familiarity with dialers, sales engagement platforms, or marketing automation.

Responsibilities

Set and achieve monthly targets for quality agents joining Orchard, measured by the revenue those agents generate.
Build and manage an outbound recruiting engine, including market mapping, prospect prioritization, touch plans, scripts, and a brokerage pitch.
Instrument and manage each funnel stage, including call volume, contact rate, interviews set and held, offers, and closes; identify and address funnel weaknesses.
Evaluate and manage agent acquisition sources, including outbound, agent referrals, inbound prospects, team recruiting, and new-market launches.
Partner with product, data, and operations teams on the dialer, CRM, nurture campaigns, and candidate experience.
Design team incentive plans that reward profitable agents and appropriate outcomes.
Ensure agents who sign have a smooth hand-off to their market manager, and use retention data to improve recruiting decisions.
Hire, coach, and manage sales representatives, including addressing performance when needed.
Personally close high-value agent prospects when appropriate.