Director of Agent Growth

Orchard•Denver, CO

1d•$150,000 - $220,000•Hybrid

About The Position

Orchard is hiring a sales leader to build and lead the engine that attracts and retains real estate agents. Orchard Brokerage operates in 13 markets across eight states and is expanding nationally. The role owns agent acquisition end to end, including goals, team, processes, and tools, with the objective of bringing on two to three times as many quality agents each month as today while maintaining or improving retention. Success is measured by the company revenue recruited agents generate, not just agent headcount. The Director will build a modern outbound sales organization with mapped and prioritized target markets, high-volume outreach, structured handoffs, and a measurable funnel. The role will also oversee referrals, inbound leads, team recruiting, and new-market launches; partner with product, data, and operations teams on sales systems and candidate experience; design team incentives; and ensure newly signed agents transition effectively to market managers. This is a full-time role reporting to the President. It may be based in an Orchard hiring location, with a preference for Austin, Denver, or New York City. For employees based in NYC, the role is hybrid with two office days per week.

Requirements

At least 7 years of B2B sales experience.
At least 4–5 years managing sales representatives against monthly or quarterly targets.
Experience managing a sales team, owning its targets, and building processes to help representatives achieve them.
Hands-on experience running outbound sales, including SDR/AE structures, high call volumes, scripts, cadences, and CRM use.
Ability to manage by sales-funnel metrics, identify weak stages, and determine corrective actions.
Demonstrated record of hiring, coaching, and addressing performance issues.
Experience designing or managing variable compensation plans.
Comfort working in a fast-paced, ambiguous environment.
Strong verbal and written communication and sales skills.
Full-time availability.

Nice To Haves

Enterprise or SMB sales leadership experience, especially at a technology or high-growth company.
Experience in residential real estate, at a brokerage, or selling to real estate agents.
Experience at a venture-backed or similarly fast-moving company.
Familiarity with dialers, sales engagement platforms, or marketing automation.

Responsibilities

Set and meet monthly targets for quality agents joining Orchard, measured by the revenue those agents generate.
Build and manage the go-to-market and outbound recruiting motion, including target-market mapping, prospect prioritization, touch plans, scripts, and a competitive pitch.
Instrument and manage each stage of the recruiting funnel, including call volume, contact rate, interviews set and held, offers, and closes; identify and address funnel weaknesses.
Manage all agent acquisition sources, including outbound, agent referrals, inbound prospects, team recruiting, and new-market launches; determine where to invest or pull back.
Partner with product, data, and operations teams on the dialer, CRM, nurture campaigns, and candidate experience.
Design team incentive plans that reward profitable agents and appropriate outcomes rather than signatures alone.
Ensure agents who sign have a smooth handoff to their market manager and use retention data to improve recruiting decisions.
Hire, coach, and manage sales representatives, including addressing performance issues.
Personally help close high-value agent prospects as needed.