Director of Agent Growth

Orchard Brokerage•Denver, CO

20h•Hybrid

About The Position

Orchard is hiring a sales leader to build and lead the engine that attracts real estate agents to Orchard Brokerage, which operates in 13 markets across eight states and is expanding nationally. The role owns agent acquisition end to end, including goals, team, process, tools, and the funnel. Its objective is to bring on two to three times as many quality agents each month as Orchard does currently while maintaining or improving retention. Success is measured by the company revenue generated by agents who join, rather than headcount alone. The Director will build a measurable outbound sales organization, map agents in target markets, prioritize prospects, create outreach plans and sales materials, and manage each stage of the recruiting funnel. The role also oversees referrals, inbound leads, team recruiting, and new-market launches; partners with product, data, and operations on recruiting systems and candidate experience; designs team incentives around profitable outcomes; and ensures a smooth transition for new agents to their market managers. The role reports to the President. This is a full-time position that may be based in an Orchard hiring location. The company prefers candidates in Austin, Denver, or New York City. For a role based in NYC, the position is hybrid, with two days per week in the office. Compensation includes base salary, performance-based compensation, equity participation, competitive benefits, and paid leave. The position does not include an annual bonus. The stated total target compensation range of $150,000–$220,000 per year applies only to NYC-based applicants; base compensation may vary outside NYC.

Requirements

At least 7 years of B2B sales experience.
At least 4–5 years managing sales representatives against monthly or quarterly targets.
Experience managing a sales team, owning its targets, and building the processes that help representatives achieve them.
Hands-on experience running outbound sales, including high call volumes, scripts, cadences, and CRM use; experience with SDR/AE structures is also referenced.
Ability to manage sales performance using funnel metrics, identify weak stages, and determine corrective actions.
A demonstrated track record of hiring, coaching, and addressing performance issues when necessary.
Experience designing or managing variable compensation that drives appropriate behavior.
Comfort working at a fast pace and amid ambiguity.
Strong verbal and written communication and sales skills.
Enterprise or small-business sales leadership experience, particularly at a technology or high-growth company.

Nice To Haves

Experience in residential real estate, at a brokerage, or selling to real estate agents.
Experience at a venture-backed or similarly fast-moving company.
Familiarity with dialers, sales engagement platforms, or marketing automation.

Responsibilities

Set and meet monthly targets for quality agents joining Orchard, measured by the company revenue those agents generate.
Build an outbound recruiting engine, including target-market agent maps, prospect prioritization, touch plans, scripts, and a competitive pitch.
Instrument and manage each stage of the recruiting funnel, including call volume, contact rate, interviews set and held, offers, and closes.
Manage all agent acquisition sources, including outbound, agent referrals, inbound leads, team recruiting, and new-market launches; determine where to invest or pull back.
Partner with product, data, and operations teams on the dialer, CRM, nurture campaigns, and candidate experience.
Design team incentive plans that reward profitable agent outcomes rather than signatures alone.
Ensure agents who sign have a smooth hand-off to their market managers, and use retention data to improve recruiting decisions.
Hire, coach, and manage the performance of the sales team.
Personally help close high-value agent recruits when needed.