Director of Admissions & Marketing

Priority Life Care•Lancaster, PA

28d

About The Position

The Director of Sales and Marketing manages and creates strategic initiatives to maximize admissions and build, grow, and maintain an acceptable facility census. The role develops referral relationships and marketing strategies, evaluates local competition and factors that may affect service needs, and supports residents and families through the admission process. The Director works with the Administrator to promote customer satisfaction and responds to survey feedback. Priority Life Care provides senior living and care services, with a mission to enhance seniors’ lives while supporting affordability and independence. The company describes its culture as family-oriented and supportive, with opportunities for career advancement, professional development, and community involvement.

Requirements

Bachelor’s degree, at least 3 years of experience in a healthcare business development role, or an equivalent combination of education and experience.
Valid driver’s license in the applicable state.

Nice To Haves

Bachelor’s degree in Social Work preferred.
Experience working in a long-term care setting and with the aged and disabled Medicaid waiver preferred.
Experience as a case manager, social worker, or nurse preferred.
Experience with Alzheimer’s disease and dementia is a plus.

Responsibilities

Develop and manage resident census growth.
Research and analyze local competition.
Research, analyze, and monitor financial and demographic factors that may alter service needs.
Build relationships with physicians, attorneys, nursing homes, community agencies, and hospitals to promote a positive facility image and encourage referrals.
Advise appropriate referral sources to minimize social and economic obstacles to discharge.
Make sales calls to medical, insurance, legal, and financial professionals, senior organizations, special interest groups, and other community contacts.
Develop creative marketing and outreach strategies to maintain, obtain, and increase referral sources.
Meet with families and residents on the day of admission and ensure the room is prepared and the resident is introduced to nursing staff on the unit.
Maintain working knowledge of federal and state regulations, private insurer reimbursements, and Medicare/Medicaid reimbursements.
Work with the Administrator to ensure customer satisfaction and assess and respond to customer satisfaction surveys.

Benefits

Competitive wages and salary with bonus structure
Paid time off and vacation time
Health plans, including medical, vision, and dental insurance
SwiftMD telemedicine at low or no cost
Special pay rates on holidays
Company-paid $10,000 life insurance
Family planning and support services through Maven
Voluntary short-term disability, accident coverage, and critical illness coverage
Confidential employee assistance program
Retirement savings plans and 401(k)
Flexible Spending Accounts
Employee referral bonuses
On-demand wages via ZayZoon
Rewards based on years of service and PLC Employee of the Year award
Flexible scheduling
Work-from-home opportunities
Social activities with employees and their families
Career advancement opportunities
Onsite education, education assistance, and continuing education credits
Company-wide events