Director, Marketing - EUFLEXXA
About The Position
The Director, Marketing – EUFLEXXA has end-to-end accountability for EUFLEXXA, a mature, market-leading hyaluronic acid brand for osteoarthritis of the knee. The role leads US brand strategy and execution, translating commercial priorities into annual and multi-year plans, performance goals, budgets, and deliverables. It stewards the brand’s value proposition in a competitive buy-and-bill market while balancing demand, access, investment, and profitability. This hands-on leadership role owns the complete brand agenda, from developing cross-functional strategy to working with field leadership on training and resources that enable effective execution. The Director uses real-time market and field insights to adapt plans, and partners with Finance, Market Access, Commercial Operations, Sales, and other teams to prioritize resources and support brand profitability. Success requires strong analytical judgment, the ability to make decisions with limited data, and the ability to move between strategic direction and tactical delivery while incorporating feedback and monitoring results.
Requirements
- Bachelor’s degree in marketing or a related business discipline.
- At least 15 years of diverse commercial experience in the pharmaceutical or biotechnology industry.
- Broad experience spanning sales operations and analytics, market access, marketing, and/or sales.
- Demonstrated success developing and executing brand strategies, including experience managing mature, inline products and accountability for commercial performance.
- Experience commercializing products in buy-and-bill markets.
- Strong analytical skills, including account-level segmentation, forecasting, KPI interpretation, and synthesizing customer and marketplace insights into actionable recommendations.
- Ability to drive strategic decisions with limited or incomplete data, articulate assumptions, evaluate scenarios and options, exercise sound judgment, and learn while monitoring results.
- Ability to collaborate across functions, activate matrix teams, and influence without formal authority.
- Experience building effective partnerships with sales and market access leadership and engaging field advisory teams.
- Willingness and demonstrated ability to manage tactics and create practical field resources while also leading strategic brand work.
- Proven financial acumen and experience managing brand budgets, resource trade-offs, and profit-conscious lifecycle decisions.
Responsibilities
- Lead EUFLEXXA brand strategy and execution, with accountability for US sales objectives, revenue targets, brand performance, annual business plans, multi-year strategy, and advertising and promotion budgets.
- Present brand performance and strategy to the Leadership Team, translating trends, risks, and opportunities into recommendations on priorities, investment, and execution.
- Collaborate with the National Sales Director and Director, KAMs, to align brand priorities with customer and market dynamics, define execution plans, and activate field teams.
- Engage field teams to gather insights, co-develop and test tools, materials, and resources, implement feedback, communicate changes, and assess whether new resources improve execution.
- Manage tactical delivery, including field resources, patient and provider support, direct promotion, and omnichannel campaigns; establish KPIs, assess promotional mix and pilots, and manage timelines, expenses, and resource allocation within approved budgets.
- Partner with Sales Operations and analytics teams to assess brand performance, account-level segmentation, demand, and customer behavior; combine quantitative findings with customer and field insights to identify opportunities and guide commercial action.
- Partner with Market Access leadership on access, pricing, and contracting strategies and negotiations, preserving the value proposition while managing price pressure and profitability.
- Lead annual and quarterly brand forecasting with Finance, analytics, and commercial partners, providing direction on sales estimates, market assumptions, and resource needs.
- Collaborate with Sales and Operations Planning and supply stakeholders to align supply forecasts with demand and support continuity.
- Partner with Training and field leadership to refine product and promotional training and reinforce effective use in customer interactions.
- Engage customers and synthesize marketplace insights to anticipate changes and adapt plans.
- Ensure brand activities and materials follow applicable medical, legal, regulatory, and compliance review processes.
Benefits
- Competitive total compensation and annual incentive compensation in the form of an annual bonus based on individual and company performance.
- Comprehensive medical, dental, and vision coverage, with an employee premium differential based on salary.
- 401(k) plan and company match.
- Short- and long-term disability coverage.
- Basic life insurance.
- Wellness benefits.
- Reimbursement for certain tuition expenses.
- 40 hours of sick time frontloaded yearly, or more if required by state or local law.
- For full-time employees, 112.5 to 150 hours of vacation accrual yearly during the first four years, with additional accruals starting in the fifth year.
- 12 to 13 paid holidays per year.
- 20 weeks of paid parental leave.
- Hybrid work policy for non-field-based roles: four days in the office, with the option to work one day remotely.
- Flexible benefits, personal support, and tailored learning and development opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Director
