Director, Marketing

Trella Health•Atlanta, GA

13d•Hybrid

About The Position

Trella Health is seeking a Director of Marketing to own and lead the marketing function through its next stage of growth. The role oversees demand generation, brand awareness, content, communications, and internal marketing across a multi-product portfolio serving Post-Acute, Specialty Therapy & HME, and Health Systems markets. The Director will lead a lean, AI-forward marketing team, balance pipeline targets across markets and products, and advance multiple strategic and executional projects. This is a hybrid role with one day per week at the Atlanta, Georgia headquarters. The position reports to the EVP, Customer Growth and Operations. Success in the role is primarily measured by marketing-sourced pipeline. The Director will establish and meet pipeline targets, optimize pipeline-generating channels, build programs that support BDR and sales motions, and ensure effective handoffs to qualified pipeline. They will embed AI into marketing workflows and establish practices for using new tools to improve team output and quality. The Director will develop positioning and messaging across Trella’s Insights and CRM portfolio, ensure consistency across divisions and segments, and partner with Product and Product Marketing to bring capabilities to market. They will own marketing operations, analytics, ROI measurement, pipeline reporting and attribution in partnership with RevOps, as well as agency and contractor relationships and budgets. The role also includes coaching and developing a high-performing team and partnering with Sales, BDRs, Customer Success, RevOps, Product, and Product Marketing to turn marketing programs into revenue. Trella Health describes itself as an AI-powered intelligence and workflow platform serving healthcare organizations. It supports more than 17,000 customers and more than 63,000 users, and is headquartered in Atlanta, with a growing presence in Philadelphia and team members across the country.

Requirements

10+ years of experience in B2B marketing, with a record of driving demand and generating pipeline; SaaS experience is preferred.
Experience leading a marketing function or demand-generation organization.
Demonstrated ability to own and achieve a pipeline target.
Genuine fluency with AI marketing tools and a concrete record of using AI to increase team output and quality.
Experience marketing a multi-product portfolio across more than one market or buyer type and balancing competing demand goals.
Success acquiring, nurturing, and converting buyers through multi-channel programs, including digital, paid, email, web, webinars, or events.
Strong leadership and coaching skills, including developing team members.
Strong analytical and problem-solving skills, using qualitative and quantitative insight to make data-driven recommendations.
Hands-on experience with Claude, Salesforce, and Marketo.
Ability to operate across strategy and execution, manage multiple projects, and maintain a bias toward action.
Superior communication skills, an inquisitive nature, and a proactive, can-do attitude.
BA/BS degree or equivalent experience.

Nice To Haves

Experience marketing to healthcare providers, suppliers, or other healthcare buyers.
Familiarity with post-acute care, specialty therapy, HME, or value-based care markets.
Experience marketing both analytics and CRM or workflow products.
Experience scaling demand generation in a growth-stage or PE/VC-backed environment.

Responsibilities

Own the marketing-sourced pipeline number and deliver predictable, scalable, repeatable pipeline that converts to revenue across markets.
Set and achieve pipeline targets by market and product, directing marketing spend and effort toward the largest gaps and growth opportunities.
Monitor and optimize digital/paid, SEM, website, email, and webinar channels; restore underperforming channels and develop new approaches as buyer behavior changes.
Build demand programs that feed and accelerate BDR and sales motions, improving handoffs so marketing activity becomes qualified pipeline.
Embed AI in content production, campaign creation, audience research, personalization, and performance reporting; adopt tools and redesign processes to improve team leverage.
Develop positioning and messaging across the Insights and CRM portfolio, maintaining consistency across divisions and segments and partnering with Product and Product Marketing on launches.
Own processes and analytics for measuring marketing effectiveness, efficiency, and return on investment, and make data-driven budget decisions.
Partner with RevOps on reliable pipeline reporting and attribution.
Manage agency and contractor relationships, expectations, and budgets.
Coach, develop, and hold accountable a team of pipeline-focused marketers; improve team capability and output through project management, AI, and process.
Build a high-performance, test-and-learn culture that measures results and continuously improves.
Partner with Sales, BDRs, Customer Success, RevOps, Product, and Product Marketing to align messaging, improve handoffs, and convert programs into revenue.
Advance multiple strategic and executional projects concurrently while maintaining pipeline performance.