Director, Marketing

Trella Health•Atlanta, GA

14d•Hybrid

About The Position

Trella Health is seeking a Director of Marketing to own the marketing function and lead it through its next stage of growth. The role oversees demand generation, brand awareness, content, communications, and internal marketing across a multi-product portfolio serving the Post-Acute, Specialty Therapy & HME, and Health Systems markets. The Director will balance pipeline targets across these markets, embed AI throughout marketing workflows, and lead multiple strategic and executional projects. The Director owns marketing-sourced pipeline as the primary measure of success, develops and optimizes demand programs and channels, and ensures marketing activity converts into qualified pipeline and revenue. The role also leads product positioning and messaging, marketing operations and ROI, agency and contractor relationships, and the development of a pipeline-focused marketing team. Close partnership with Sales, BDRs, Customer Success, RevOps, Product, and Product Marketing is central to the work. This is a hybrid role requiring one day per week at Trella Health’s Atlanta, Georgia headquarters. It reports to the EVP, Customer Growth and Operations.

Requirements

10+ years of experience in B2B marketing, with a track record of driving demand and generating pipeline; SaaS experience preferred.
Experience leading a marketing function or demand-generation organization.
Demonstrated ability to own and achieve a pipeline target, with comfort being measured on pipeline.
Fluency with AI marketing tools and a concrete track record of using AI to increase a team’s output and quality.
Experience marketing a multi-product portfolio across multiple markets or buyer types and balancing competing demand goals.
Proven success acquiring, nurturing, and converting buyers through multi-channel programs, including digital, paid, email, web, webinars, and events.
Strong leadership and coaching skills, including the ability to build and develop team members.
Strong analytical and problem-solving skills, using qualitative and quantitative insights to make data-driven recommendations.
Hands-on experience with Claude, Salesforce, and Marketo.
Ability to work across strategy and execution, keep multiple projects moving, and demonstrate a bias toward action.
Superior communication skills, an inquisitive nature, and a proactive, can-do attitude.
BA/BS degree or equivalent experience.

Nice To Haves

Experience marketing to healthcare providers, suppliers, or other healthcare buyers.
Familiarity with post-acute care, specialty therapy, HME, or value-based care markets.
Experience marketing both analytics and CRM or workflow products.
Experience scaling demand generation in a growth-stage or PE/VC-backed environment.

Responsibilities

Own the marketing-sourced pipeline number and deliver predictable, scalable, repeatable pipeline that converts to revenue across all markets.
Set and achieve pipeline targets by market and product, directing marketing spend and effort toward the largest gaps and growth opportunities.
Monitor and optimize pipeline-generating channels, including digital and paid media, SEM, the website, email, and webinars; restore underperforming channels and develop new programs as buyer behavior changes.
Build demand programs that support and accelerate BDR and sales motions, improving hand-offs so marketing activity becomes qualified pipeline.
Embed AI into marketing workflows, including content production, campaign creation, audience research, personalization, and performance reporting; adopt tools and redesign processes to improve team leverage.
Develop strong product, buyer, market, and competitor knowledge and create clear positioning across the Insights and CRM portfolio.
Maintain consistent messaging across divisions and segments, partnering with Product and Product Marketing to launch new capabilities.
Own processes and analytics for measuring marketing effectiveness, efficiency, and return on investment, and make data-driven decisions about marketing spend.
Partner with RevOps to maintain reliable pipeline reporting and attribution.
Manage agency and contractor relationships, expectations, and budgets.
Coach, develop, and hold accountable a team of pipeline-focused marketers, using project management, AI, and process to improve team capability and output.
Build a high-performance, test-and-learn culture that measures results and continuously improves.
Partner with Sales, BDRs, Customer Success, RevOps, Product, and Product Marketing to align messaging, improve hand-offs, and turn programs into closed revenue.
Advance multiple strategic and executional projects at once while maintaining pipeline performance.