Director Marketing

AEG Worldwide•Las Vegas, NV

8d•$84,047 - $130,000

About The Position

The Director Marketing, Las Vegas creates detailed promotional and advertising plans that identify target demographics for shows across multiple venues. The role develops strategies for existing events by analyzing market-development statistics and audience and artist data, while consulting internal and external sources. Under the guidance of the VP Marketing, the Director oversees the marketing department’s progress and performance to ensure work is completed correctly and on deadline. The Director leads marketing campaigns and media plans for AEG Presents Las Vegas shows, events, residencies, and tours; coordinates with talent buying, venue and property partners, public relations teams, artists, and their representatives; and oversees advertising materials and creative approvals. The role also supports press activity, ticketing strategies, promotional opportunities, business presentations, staff development, and industry relationships.

Requirements

Bachelor’s degree in Marketing, Business Communications, or Public Relations; Public Relations is listed as preferred.
8–10 years of experience working with and creating budgets.
Excellent computer skills, including proficiency in Microsoft Word, Outlook, Excel, and Photoshop.
Knowledge of brand identity, advertising, digital marketing, and social media strategy and best practices.
Strong interpersonal skills and the ability to create and foster relationships.
Knowledge of media buying, negotiating, and documenting agreements.
Knowledge of the music industry and artist demographics.
Strong organizational skills and exceptional attention to detail.
Excellent written, verbal, and listening communication skills.

Nice To Haves

8–10 years of experience working as a promoter is a plus.

Responsibilities

Create detailed marketing and promotional campaigns that identify target demographics for individual shows.
Research marketing trends and practices and apply strategies to shows, events, residencies, and tours.
Purchase and monitor media plans; develop national, regional, and local promotions; and coordinate strategies with the local talent buying team, property and venue partners, and public relations team.
Oversee marketing department team members’ progress and performance, ensuring assigned work is completed correctly and on deadline.
Mentor and develop marketing staff through information, educational opportunities, and experiential growth opportunities.
Manage marketing workflow by scheduling and assigning employees and following up on work results.
Serve as the primary local marketing contact for artist marketing representatives regarding show and residency marketing plans and approvals.
Develop strategies for existing events by analyzing market-development statistics and audience and artist data and consulting internal and external sources.
Oversee the creation and approval of advertising materials and creative; order signage, digital assets, and video content; and coordinate sensitive materials and vendor contracts with legal.
Collaborate with the booking team to create artist and venue pitch decks for new business and presentations.
Coordinate with PR agencies on press releases and day-of-show press lists; coordinate press interviews and secure artist availability for promotions and interviews.
Identify short- and long-range issues, provide relevant information and commentary, recommend courses of action, and implement directives.
Build and cultivate partner and industry relationships by attending live events, networking lunches, and meetings.
Maintain professional and technical knowledge through workshops, publications, networks, and professional societies.
Follow up with media outlets and artist management on marketing opportunities to increase ticket sales; liaise with media, venues, vendors, labels, and artist management.
Organize and submit ticket holds for promotions, media, and artist management to the ticketing department.
Work with the Regional Ticketing Director on ticketing strategies.