Director, Marketing

Interior Marketing Group•New York, NY

21d

About The Position

Interior Marketing Group (IMG) is a founder-led interior design and staging company serving luxury real estate and ultra-high-net-worth clients. The Director of Marketing will lead graphic design and social media, connecting creative work to measurable business results such as customer acquisition, revenue, and pipeline growth. The role works directly with the Founder & CEO and partners across PR, Sales, Business Development, Staging, Interior Design, and Art. The Director will build and execute marketing plans and measurement systems, oversee IMG’s visual identity and social presence, manage and develop design and social media staff, and serve as the business owner of the company’s HubSpot instance. The position will modernize content and design workflows through AI-enabled tools, establish clear briefing and approval processes, and improve the speed and consistency of marketing delivery. The role also manages marketing vendors and budget and may attend shoots, installs, and events as needed.

Requirements

At least 8 years of marketing experience, including at least 3 years leading creative and/or social media teams in-house or at an agency.
A strong design or artistic eye demonstrated through a portfolio or directed campaign work, and the ability to provide specific, constructive creative feedback.
A track record of connecting marketing to business outcomes such as leads, client acquisition, and revenue, and reporting on performance using tools such as Google Analytics and platform insights.
Hands-on HubSpot Marketing Hub experience, including workflows, email campaigns, lists, dashboards, and campaign-to-revenue attribution reporting; Sales Hub/CRM experience is a plus.
Hands-on experience using AI tools in a marketing or creative workflow and the ability to lead a team in adopting new tools.
Demonstrated ability to build briefs, approval workflows, calendars, and other processes that improve speed and consistency.
Working knowledge of Adobe Creative Suite and Canva, and fluency with social media platforms and scheduling tools.
Excellent communication skills and confidence partnering with a founder-CEO, offering a clear point of view while respecting creative direction.
Ability to work in a fast-paced, high-volume environment and attend shoots, installs, and events as needed.

Nice To Haves

Experience in luxury, real estate, interior design, hospitality, or high-end lifestyle brands.
Background as a designer, art director, or creative director before moving into marketing leadership.
Experience with AI video and image tools such as Higgsfield AI or ElevenLabs, Premiere Pro, After Effects, or Buffer Pro.
Experience with B2B marketing to brokers, developers, or other referral partners.
Bachelor’s degree in marketing, communications, design, or a related field.

Responsibilities

Build and run annual and quarterly marketing plans tied to targets for new clients, revenue, and broker/developer pipeline, and report progress to the CEO and leadership.
Define KPIs for social media, design, and campaigns, including reach, engagement, leads, inquiries, and sourced revenue, and use them to guide time and budget allocation.
Own IMG’s HubSpot instance, including lead capture forms, landing pages, contact segmentation, email campaigns, nurture workflows, lead scoring, and campaign attribution.
Translate the CEO’s creative direction into briefs, priorities, and campaigns, and use data and judgment to recommend when ideas should be adjusted, sequenced, or set aside.
Manage, coach, and develop graphic design and social media staff, setting expectations, workloads, and growth paths.
Own IMG’s visual identity and voice across social, print, pitch decks, sales collateral, web, and event materials.
Oversee the editorial calendar, daily posting, campaign launches, and community engagement; review, art direct, or edit work as needed.
Design and implement AI-enabled content and design workflows, including content creation, asset versioning, and reporting automation.
Create a defined brief, review, and approval process with clear owners, review rounds, consolidated feedback, and turnaround standards.
Establish project tracking, an asset library, templates, and brand guidelines, preferring tools IMG already uses.
Coordinate with PR on shared calendars, messaging, press, events, and social amplification.
Equip Sales and Business Development with pitch materials, case studies, and campaigns that support broker and developer acquisition.
Maintain a clean marketing-to-sales HubSpot handoff so leads are routed quickly and campaign and asset contributions to business outcomes are visible.
Collaborate with Staging, Interior Design, and Art to capture projects and develop content.
Manage outside vendors, including photographers, agencies, and freelancers, as well as the marketing budget.