Director - Marketing

Avant Healthcare Professionals•Maitland, FL

11d•Onsite

About The Position

The Director, Marketing leads enterprise marketing strategy, brand positioning, market expansion, and revenue-aligned performance. The role translates business priorities into an integrated marketing strategy, establishes contribution goals for client acquisition and HCP recruitment, develops the marketing team, and advises executive leadership using customer, competitive, and performance insights. The Director leads marketing leaders and team members; develops short- and long-term strategies aligned with corporate growth objectives; and creates a prioritized marketing roadmap supporting healthcare facility acquisition, HCP recruitment, employer brand, and future workforce solutions. The role leads cross-functional planning, owns annual marketing planning and budget recommendations, sets contribution goals, improves funnel performance, and holds functional owners accountable for channel, campaign, lifecycle, and conversion results. The position owns enterprise brand strategy, messaging, thought leadership, public relations, and reputation priorities. It uses research and market intelligence to guide differentiation and evaluates opportunities involving new services, workforce categories, geographic expansion, partnerships, and market segments. The Director defines functional ownership, oversees agency and vendor strategy, improves operating rhythms, and sets strategic direction for workforce solutions and global recruitment. The role also leads adoption of AI-enabled marketing capabilities and evaluates emerging technologies and automation while ensuring responsible use, data quality, brand integrity, and governance. This is a full-time position with standard business hours Monday through Friday, 8:00 AM to 5:00 PM. Additional time may be needed to complete essential functions. The job operates in a professional office environment, routinely uses standard office equipment, and may require international travel. The position involves access to confidential records and requires strict confidentiality of employee information; a Proprietary Information and Non-Conflict Agreement is required. Smoking, vaping, and tobacco use are prohibited on Company premises. Candidates who receive a conditional offer may be required to undergo pre-employment drug testing.

Requirements

Bachelor’s degree required, or an equivalent combination of education and experience.
At least 8 years of progressive marketing experience, including at least 4 years leading people, teams, or major marketing functions.
Proven experience developing integrated B2B marketing strategies tied to growth, pipeline, and measurable business outcomes.
Demonstrated strength in brand strategy, market positioning, customer insights, budget management, executive communication, and cross-functional leadership.
Working knowledge of digital marketing, marketing automation, analytics, CRM platforms, attribution, and AI-enabled marketing tools.
HIPAA certification and ability to obtain and maintain it.
Valid passport or ability to obtain a passport for international travel as required.
Ability to maintain strict confidentiality of employee information and comply with security requirements.
Ability to complete stationary desk work for extended periods, communicate regularly, occasionally lift office supplies up to 20 pounds, and perform tasks requiring close vision and focus adjustment.

Nice To Haves

Experience in healthcare, staffing, workforce solutions, global services, or another complex B2B environment is strongly preferred.

Responsibilities

Lead, coach, and develop marketing leaders and team members through goals, accountability, feedback, succession planning, and capability development.
Establish and drive marketing strategies aligned with corporate growth objectives, revenue targets, and enterprise priorities.
Translate executive priorities into a marketing roadmap supporting facility acquisition, HCP recruitment, employer brand, and future workforce solutions.
Lead cross-functional planning to align target segments, value propositions, investment priorities, and go-to-market plans.
Own annual marketing planning, budget recommendations, capacity planning, and portfolio prioritization.
Establish annual marketing contribution goals for marketing-sourced and marketing-influenced demand across client and HCP audiences.
Partner with internal departments to define funnel expectations, improve conversion performance, and address demand and pipeline gaps.
Hold functional owners accountable for channel, campaign, lifecycle, and conversion performance using executive dashboards.
Communicate marketing performance, risks, insights, and investment recommendations to executive stakeholders.
Own enterprise brand strategy, messaging architecture, thought leadership, public relations, and reputation priorities.
Use customer research, market intelligence, and competitive analysis to strengthen differentiation and guide strategic choices.
Identify and evaluate opportunities for new services, workforce categories, geographic expansion, partnerships, and market segments.
Ensure messaging is relevant to healthcare facilities and supports audience-specific value propositions for HCPs and other stakeholders.
Define functional ownership across strategy, growth, digital systems, analytics, creative, content, and campaign execution.
Oversee agency and vendor strategy to ensure partners deliver measurable value.
Drive an operating rhythm that improves prioritization, decision speed, collaboration, and execution quality.
Set strategic direction for marketing supporting workforce solutions, global recruitment, international workforce programs, and culturally diverse audiences.
Lead adoption of AI-enabled marketing capabilities and evaluate emerging technologies and automation opportunities with attention to responsible use, data quality, brand integrity, and governance.
Perform other duties as assigned.