Director, Marketing

Wildeck, Inc • Waukesha, WI

7d • Onsite

About The Position

The Director, Marketing is responsible for developing, leading, and executing Wildeck’s overall marketing strategy to drive revenue growth, product planning, and brand awareness; support sales initiatives; and expand market share. The role focuses on creating demand for Wildeck’s products, strengthening brand awareness, enhancing the company’s reputation, and serving as the organization’s industry subject matter expert. The position is based in Waukesha, Wisconsin, reports to the President, and is full-time and exempt.

Wildeck is headquartered in Waukesha and is a subsidiary of Holden Industries. It is a 100% employee-owned company and a U.S. manufacturer of industrial steel work platforms, vertical lifts, rideable material lifts, safety guarding products, industrial ladders, crossovers, and related products. The company has served the distribution industry for almost 50 years.

Requirements

• Bachelor’s degree in marketing or a related field.
• Eight years of experience in marketing and product management.
• At least five years of leadership experience.
• Excellent organizational and project-management skills, including the ability to multitask and meet deadlines.
• Excellent interpersonal, oral, and written communication skills.
• Current, valid driver’s license and ability to travel up to 15% of the time.
• Competence with Microsoft Office, Salesforce or another CRM, and ERP systems.
• Ability to perform the stated physical requirements: twisting, turning, grasping, reaching, kneeling, crawling, pulling, extended periods of standing, and lifting 25 pounds; frequent computer and office-equipment operation; close vision, depth perception, and focus adjustment; and remaining stationary at least 50% of the time.

Nice To Haves

• Marketing and product-management experience in a manufacturing environment is preferred.

Responsibilities

• Translate the overall marketing vision into integrated business plans, tactics, projects, and deliverables, including the Annual Operating and 5-Year Strategic Plans.
• Conduct research and monitor market conditions and competitor activity to provide insights and act as the company’s industry expert.
• Oversee and guide the lifecycle of new products and feature enhancements, from conceptualization, market research, and development through market introduction.
• Manage and protect the company’s brand identity and ensure brand integrity across all touchpoints.
• Oversee the creation and delivery of company communications for internal and external audiences.
• Maintain and optimize digital assets, including websites, social media platforms, portals, and marketing collateral.
• Drive lead-generation efforts by identifying and pursuing new customer opportunities.
• Oversee the CRM tool, ensure its effective use, and serve as the internal subject matter expert.
• Design and execute advertising and marketing programs to meet customer acquisition and brand-awareness goals.
• Develop and manage calendars for marketing activities, including trade shows, campaigns, and media placements.
• Build in-depth knowledge of Wildeck products and services to promote and advertise them effectively and drive revenue growth.
• Work with engineering and new product development to communicate technical product features and benefits in a customer-focused manner.

Benefits

• Three different health plans
• Dental insurance
• Vision insurance
• Life insurance
• Short- and long-term disability
• Identity protection service
• Paid parental leave
• Employee assistance program
• Continuing education
• Generous paid time off
• Nine paid holidays
• Employee Stock Ownership Plan (ESOP), with annual company contributions based on profitability
• 401(k) retirement plan
• Competitive compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Director