Director Marketing

NEOTECH•Los Angeles, CA

15d•$130,000 - $150,000•Onsite

About The Position

The Marketing Director drives demand generation, pipeline growth, and sales enablement for the company’s Electronic Manufacturing Services (EMS) business serving the Aerospace, Defense, Industrial, and Medical markets. The role combines day-to-day execution with stewardship of the company’s growth marketing strategy, positioning, and messaging. The director owns the full marketing funnel and partners with Business Development and Sales to provide compelling, data-driven collateral and thought leadership for complex, long-cycle programs. The role translates technical capabilities into clear value propositions for OEMs, primes, and customers in regulated markets, aligns marketing with organizational goals, and delivers measurable business results. The director owns demand generation and funnel optimization; marketing analytics, performance metrics, and attribution; web, digital, and tracking; CRM and marketing automation; sales enablement; and positioning, messaging, and content. The role oversees budgets, resource allocation, and outside consultants, service providers, and contractors. Travel may be required depending on business needs. The position reports to the Vice President of Business Development. Due to ITAR and/or CUI compliance, candidates must be U.S. citizens. Candidates considered for hire must pass a pre-employment background check and drug test, including screening for illegal drugs and marijuana.

Requirements

Bachelor’s degree in business, management, or a related field.
10 or more years of progressive experience in marketing leadership.
Expertise in content creation, marketing operations, demand generation/growth marketing, marketing performance analytics, and marketing strategy, including go-to-market, rebranding, and market positioning.
Proven experience supporting complex, long-cycle sales environments such as manufacturing, industrial, aerospace and defense, medical, or technology.
Ability to execute tactically while maintaining strategic alignment.
Strong expertise in analytics, performance metrics, attribution, and funnel reporting.
Hands-on experience with CRM and marketing automation platforms.
Ability to create sales enablement content and customer-facing collateral.
Ability to translate technical and operational capabilities into compelling business narratives.
Strong writing and communication skills for technical and executive audiences.
U.S. citizenship is required due to ITAR and/or CUI compliance.
Must pass a pre-employment background check and drug test, including screening for illegal drugs and marijuana.

Nice To Haves

Master’s degree preferred.
Salesforce experience preferred.
Experience in Electronic Manufacturing Services (EMS) or high-reliability electronics.
Familiarity with regulated environments, including AS9100, ISO, ITAR, and FDA-related markets.
Experience with account-based marketing (ABM) and strategic account support.
Strong writing and storytelling skills for technical and executive audiences.

Responsibilities

Own and manage the end-to-end demand-generation funnel for complex EMS sales cycles.
Develop and execute multi-channel B2B campaigns targeting Aerospace, Defense, Industrial, and Medical customers.
Generate and qualify leads aligned with strategic accounts, programs, and vertical priorities.
Build and optimize lead scoring, MQL qualification, and routing frameworks with Sales and Business Development.
Improve conversion rates across the extended funnel from inquiry through awarded program.
Define, track, and report marketing KPIs related to pipeline, revenue, lead and opportunity activity, campaign effectiveness, and awarded programs.
Implement and manage multi-touch attribution models appropriate for long-cycle, multi-stakeholder buying journeys.
Analyze performance by market vertical, account type, and campaign source.
Develop dashboards and executive-ready reporting that connects marketing activity to business outcomes.
Optimize the corporate website and digital assets for lead capture across EMS offerings, including NPI, prototyping, high-mix/low-volume, full-rate production, and lifecycle services.
Manage web analytics and tracking tools to understand user behavior, engagement, and conversion paths.
Stay current on web tracking trends, analytics best practices, and data privacy requirements in regulated environments.
Ensure accuracy and integrity of marketing and web data across systems.
Own day-to-day use and optimization of CRM and marketing automation tools for lead management, reporting, and visibility.
Build and optimize automated nurture programs for long sales cycles and technical audiences.
Align Marketing and Sales on lifecycle definitions, qualification criteria, and reporting.
Maintain data hygiene for account-based marketing, opportunity tracking, and pipeline visibility.
Partner with Sales, Business Development, and sector leaders to support customer acquisition and account expansion.
Develop, maintain, and evolve sales enablement materials, including enterprise and sector capability presentations, one-pagers, solution briefs, white papers, and program- or customer-specific messaging support.
Translate manufacturing, engineering, and quality capabilities into clear, customer-focused value propositions.
Ensure consistent use of approved positioning and messaging across customer-facing materials.
Steer enterprise positioning and segment-specific messaging in day-to-day execution.
Develop collateral and customer case studies highlighting program wins, technical challenges solved, quality outcomes, and long-term partnerships.
Collaborate with internal stakeholders to capture success stories while respecting confidentiality and regulatory requirements.
Create thought leadership content, including white papers, blogs, technical insights, and market perspectives.
Use case studies and thought leadership in demand-generation campaigns, website content, and sales outreach.
Oversee budgets and resource allocation, and manage outside consultants, service providers, and contractors.