Director, Marketing & Communications - Dermatology PPM

Integrated Dermatology • Boca Raton, FL

6d • $120,000 - $150,000 • Remote

About The Position

Integrated Dermatology is a national dermatology platform supporting physician-led practices. As we continue to grow, we are investing in a strong marketing function to support our providers, patients, and partners. This role will own Integrated Dermatology's marketing function, working directly with the Chief of Staff to support corporate marketing strategy, establish practice-level marketing support, and drive business growth. The ideal candidate is comfortable with both brand strategy and hands-on execution, including content creation, agency briefing, and workflow building. This role does not have a large team but will have appropriate support.

Requirements

• Bachelors Degree required
• 8–12+ years of marketing experience
• Healthcare Marketing experience is required
• Prior supervisory experience
• Managing agency relationships
• Demonstrated experience marketing within a multi-location healthcare provider organization
• Experience with two distinct audiences, ideally both B2B (providers, practice owners, partners) and patient or consumer-facing
• Hands-on experience with HubSpot (campaigns, workflows, segmentation, reporting)
• Brand building experience, ideally including early-stage or launch-phase work
• Exceptional writing skills; able to adapt voice and message across practice acquisition, physician career, and patient audiences
• Comfortable doing the work yourself in a founder-led environment, not just directing others

Nice To Haves

• Dermatology experience or exposure preferred
• Experience with practice acquisition marketing or physician recruiting is a strong plus
• HubSpot (workflows, segmentation, reporting)
• Power BI
• Google Analytics (GA4)
• Google Ads and Meta Ads Manager
• WordPress

Responsibilities

• Develop and execute marketing strategies targeting dermatology practice owners considering a sale or partnership.
• Build awareness and generate inbound leads for the M&A pipeline.
• Create thought leadership content to position Integrated Dermatology as a physician-aligned alternative.
• Develop messaging that addresses practice owner motivations such as legacy, transition, financial outcome, and practice continuity.
• Manage HubSpot marketing campaigns, workflows, segmentation, and performance tracking for practice acquisition.
• Develop and execute marketing strategies targeting dermatologists seeking employment or partnership opportunities.
• Build and activate Integrated Dermatology's employment brand across digital channels, professional networks, and dermatology communities.
• Create content and campaigns that appeal to dermatologists' desires for autonomy, culture, clinical quality, and compensation.
• Support physician recruitment efforts in partnership with operations leadership.
• Build a repeatable practice marketing support model for affiliated practices.
• Create a local marketing framework balancing individual practice identity with Integrated Dermatology brand standards.
• Implement and manage the marketing technology stack to leverage data for insights and outcomes.
• Work with practice managers and physicians to execute patient acquisition campaigns, digital marketing, and local outreach.
• Supervise digital marketing initiatives including paid media, local SEO, email, and other practice-level marketing across the network.
• Own the Integrated Dermatology brand: voice, visual identity, messaging hierarchy, and positioning.
• Draft corporate communications including executive messaging, partner updates, and external announcements.
• Develop content strategy and produce written content for practice acquisition and physician career audiences, engaging agency support as needed.
• Coordinate with external agencies and design partners for creative development and campaign execution.
• Support planning and execution for industry events and trade shows, including the American Academy of Dermatology (AAD) annual meeting.
• Represent Integrated Dermatology's brand at industry touchpoints and partner events.

Benefits

• Equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager