Director Marketing & Communications

Electric Power Engineers • Austin, TX

1d • Hybrid

About The Position

EPE is seeking a marketing and communications innovator to lead strategic marketing efforts supporting business goals. This role is responsible for promoting consultative services and software products in two major energy industry sectors, impacting the future of energy. The Director of Marketing and Communications will lead business unit marketing efforts to achieve measurable outcomes, including growth in thought leadership, business leads, sales, and branding. In collaboration with the Vice President, the Director will partner with business unit leads to develop and execute comprehensive marketing strategies. This involves identifying growth opportunities, developing marketing initiatives and assets, maintaining website content, optimizing social media, lead generation, and email marketing via Salesforce, participating in trade shows, and conducting market research. The role directly impacts EPE's growth and success by shaping business unit reputation, increasing brand awareness, and generating revenue-driving leads.

Requirements

• Bachelor of Arts or Bachelor of Science. In certain circumstances, appropriate work/sales experience may substitute for this educational requirement.
• Seven (7) or more years of experience in marketing.
• Relevant marketing experience in the electric utility industry or renewable energy industry.
• Relevant marketing experience working for an engineering consulting organization.
• Strong understanding of branding fundamentals, including brand, product, and thought leadership positioning.
• At least three (3) years’ experience managing direct reports and external vendors.
• Demonstrated experience in web content maintenance utilizing WordPress.
• Demonstrated experience creating and deploying marketing materials for multiple mediums such as graphics, print, photos, and video. Mastery of owned media content deployment across web, email marketing, collateral, and event presence.
• Demonstrated experience in market research and persona development.
• Strong digital marketing experience, including paid and organic social media marketing. Demonstrated experience leveraging platforms like LinkedIn, blogs, and video sites.
• Advanced user in Salesforce and Microsoft Office Suite (Word, Excel, PowerPoint) and Adobe Creative Suite (Acrobat, InDesign, Illustrator, and Photoshop). Experience with project management apps.

Nice To Haves

• Fluent understanding of marketing principles and best practices in today’s dynamic landscape.
• Engineering and consulting industry experience is strongly desired.
• Working knowledge of power generation industry and large (commercial and industrial) load development power needs a plus.
• Strong organizational and communication skills, both written and verbal. Skilled at translating complex technical subject matter for non-technical audiences.
• Strong technical and report writing skills. Great presenter, including PowerPoint decks.
• Excellent time management, organizational, collaboration, and interpersonal skills.
• Flexible with the ability to manage change, problem-solve, and meet deadlines.

Responsibilities

• Develop, evaluate, and implement an overall marketing strategy for EPE’s business unit.
• Formulate, direct, and coordinate marketing activities to scope and execute marketing strategies to reach different customer segments.
• Determine and propose innovative ideas as part of EPE’s Business Development Team to help EPE meet growth objectives for customers, sales, and brand awareness.
• Advance EPE’s brand and market position. Following company guidelines, develop and drive consistent EPE branding and messaging content adoption and proliferation.
• Establish and implement marketing plans to increase EPE’s digital and social media presence on platforms like LinkedIn; proactively craft and deliver social media content to amplify voice and thought leadership of key EPE executives.
• Ensure brand consistency in all marketing efforts.
• Manage and maintain EPE’s brand identity and voice through EPE’s webpage design and content; appropriately use graphics, videos, text, and layout to optimize user experience.
• Lead EPE’s business unit market research efforts to assist in developing sales strategies for different markets; develop product positioning and messaging informed by user research, market insights/trends, competitive activities, and product understanding.
• Create and analyze qualitative and quantitative metrics that measure program effectiveness to report to relevant stakeholders. Oversee the business unit aspect of EPE’s Marketing KPI dashboard. Further drive the Marketing Analytics and Insights program, by leading CRM integration, analyzing marketing data and metrics to measure campaign effectiveness, generating insights and recommendations for optimizing marketing strategies, and utilizing analytics tools to track ROI and attribution across marketing channels.
• Drive content marketing initiatives, including creating engaging content for various platforms (blogs, videos, infographics, etc.), developing content marketing strategies to attract and retain customers, and collaborating with other teams for content distribution and promotion.
• Generate leads through savvy marketing strategies and tactics. Attract prospective clients that lead to company growth through accuracy, clarity, consistency, and relevance.
• Manages brand positioning and messaging across all channels, including generating all business unit marketing materials, including emails, handouts for trade shows, brochures, customer communications, presentations, and other materials.
• Lead product marketing initiatives by developing product/services positioning and messaging strategies, as well as creating sales enablement materials and product collateral.
• Manage and engage agency vendors for communications, design, and tactical support.
• Drive and coordinate creative design and campaign deliverables with internal and external resources.
• In collaboration with the Trade Shows & Events lead, lead EPE’s trade show strategy and budget development with the business unit leader.
• Collaborate with business unit leaders and internal technical experts to define EPE products and services, customer relevance, and value propositions.

Benefits

• Comprehensive health and wellness benefits including medical, dental, and vision.
• Generous PTO and paid holidays
• MyShare Employee Ownership Program
• Work with industry leaders
• 401K, up to a 4% match (100% vested from day 1)

What This Job Offers

• Job Type: Full-time
• Career Level: Director