Communications Marketing Director

American Heart Association•Nashville, TN

1d•Hybrid

About The Position

The American Heart Association has an opening for a Communications Marketing Director in our Nashville Market! This position will focus on developing and implementing communications and marketing plans that promote the American Heart Association’s strategic priorities, events and cause initiatives throughout Nashville. The ideal candidate will live in Nashville. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Requirements

Bachelor's degree in communications, marketing, public relations, journalism or related field, or some college plus experience.
Requires minimum three years of work experience in communications, social media, public relations and journalism or any equivalent combination of training and work experience.
Experience applying the principles and practices of communications and marketing to the non-profit environment.
Experience working as a team member with multiple internal and external constituencies at varying levels: staff, media, external corporations, and volunteers.
Experience with crisis communications and sensitive issues.
Experience implementing communications campaigns, pitching to media, planning media events, and writing news releases.
Exceptional oral and written communications skills, including experience with speech writing, news writing for broadcast and print and general business writing.
Working knowledge of news media operations, newsgathering, and technology.
Must have at least intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoints, and spreadsheets.
Ability to do daily local travel up to 20%; requires access to reliable transportation at all times on an immediate basis.

Responsibilities

Develops and implements local strategic communications plans that promote the American Heart Association's nationally driven priorities, local events, community impact, Science news and cause initiatives
Writes, distributes and pitches news releases and other supporting media materials to local traditional and non-traditional media
Secures media sponsorships for local events and priority initiatives, as appropriate.
Implements awareness campaigns around heart and stroke related topics and works collaboratively with other key market staff to develop an integrated approach to such campaigns.
Works with staff to ensure that national branding guidelines are followed
Develops and implements communications plans for sponsor funded activations.
Coordinates and implements communications plans in conjunction with strategic alliances
Identifies, secures and media trains local spokespersons.
Provides marketing and communications support for development and fundraising events and activations, as appropriate
Identifies human interest stories for media coverage, social media posts, internal and external communications channels and event integration
Tracks all media coverage via a media tracking system and manages a spokesperson database. Works with video production companies to produce videos for events, social media and other marketing communications resources.
Works with photographers to produce photography for events, social media and other marketing and communications resources
Develops and implements media events, as appropriate.
Works to place Public Service Announcements (PSA) locally.
Works with Southeast Region’s VP of Communications and Marketing to manage local crises or sensitive issues.
Works in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implements strategies, as appropriate
Works with executive director and team to manage local paid advertising projects
Manages and implements other projects as identified by the executive director