Director, Marketing and Communications

LCMC Health•Metairie, LA

5d•Onsite

About The Position

Responsible for maintaining and growing the hospital's market presence, internal and external communications, community relations and community outreach program(s) and digital and social media. Leads, coordinates, implements marketing and communication strategies and tactics. Ensures marketing communication plans are consistent with organizational values, strategic goals, and business strategies.

Requirements

3 years of supervisory experience required.
Previous experience as a marketing or public relations practitioner.
Bachelor's Degree in Marketing, Communications, Public Relations or a related field.

Nice To Haves

Master's Degree in Marketing, Public Relations or a related field.

Responsibilities

Creates, implements, and measures the success of a comprehensive marketing and communications department that will enhance the hospital's image and position within the marketplace and the general public, facilitates internal and external communications.
Oversees hospital marketing, communications and public relations activities, related materials including publications, media relations, social and digital, etc.
Ensures articulation of hospital's desired image and position.
Ensures consistent communication of image and position throughout the hospital and all constituencies, both internal and external.
Supports service-line marketing by helping to define target markets, assess customer needs and service quality characteristics, formulating marketing plans to meet those needs and analyzing effectiveness of marketing initiatives.
Coordinates media interest in the hospital and ensures regular contact with target media and appropriate response to media requests.
Serves as the hospital's spokesperson to the media and other community, legislative and professional external groups.
Manages production (design, writing, editing, distributing) of news releases and media advisories, website content, correspondence, presentations/speeches, internal and external publications, and other articles and collateral material.
Supports marketing team with community outreach and sponsorship activities, hospital week observances and employee-related events.
Provides advertising, marketing and logistical support for special events and community outreach projects (open houses, consumer and/or physician events, health fairs, seminars and screenings, and other community outreach activities).
Attends to the details of special event implementation and follow-up, collaborating with internal personnel and external resources, as necessary.
Supports the implementation of the internal communication strategic plan and related activities.
Utilizes tools and resources, such as CRM, incorporates market research and data into marketing initiatives to create research-driven marketing initiatives with measurable objectives.
Leads strategy development and implementation of Customer Relationship Management (CRM) tool: Develops and implements campaigns designed to support retain current patients and grow market share.
Provides regular reporting on CRM efforts, including return on investment to the organization.
Ensures CRM and marketing automation initiatives drive and support key strategic goals.
Develops department budget, monitors progress, provides regular status reports, ensures adherence and evaluates performance: Plans, allocates, and manages department budget by anticipating expenditures.
Accurately forecasting resource needs/costs and properly accounting for expenses to meet requirements and achieve fiscal responsibility.
Creates regular reports documenting marketing, communications initiatives and related metrics and accomplishments for distribution to hospital and system leadership and other stakeholders, such as the Board and Board Committees.
Communicates the status of projects and initiatives in hospital and system Marketing meetings, sharing any changes in advance of deadlines, as appropriate.
Ensures effective measurement of marketing results and takes corrective action to achieve objectives while staying within designated budgets.
Responsible for editorial direction, design, production, and distribution of all hospital publications and brand standards: Manages the content development, brand consistency, distribution, and maintenance of all print and electronic collateral such as newsletters, brochures, media reports, e-newsletters, and websites.
Coordinates the appearance of all hospital print and electronic materials such as letterhead, use of logo, brochures, etc.