Director of Marketing and Communications

University of Arkansas • Fayetteville, AR

1d

About The Position

The Director of Marketing and Communications provides advanced-level management and strategic direction for marketing, communications, and digital initiatives within Global Campus. This position leads the development and execution of integrated multi-channel marketing and communications strategies that drive measurable growth in enrollment, engagement, and visibility in online academic degree programs, professional and workforce development programs, and related initiatives. This role serves as a senior leader within Global Campus, responsible for shaping and advancing a comprehensive, data-informed marketing strategy that expands the university’s reach to adult learners, online students, and professional audiences. The Director leads a professional staff of 6-8 responsible for marketing-related web design, graphic design, organic social media, and web content management, and other related functions. This role partners closely with college and university marketing and communications teams to align marketing efforts with institutional priorities and growth objectives, ensure alignment with university branding standards, policies, and strategic priorities. The Director serves as a senior advisor to Global Campus leadership on marketing and communications matters. Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

Requirements

• Master’s degree in Marketing, Communications, Public Relations, Journalism, or a related field or Bachelor’s Degree with at least five (5) years of professional experience in marketing
• Minimum of five (5) years of progressively responsible experience in marketing and communications
• Minimum of three (3) years of experience supervising full-time professional marketing-related staff
• Demonstrated experience developing and implementing strategic marketing initiatives
• Experience managing project and operational budgets and coordinating vendor services
• Proof of legal authority to work in the United States on the first day of employment.

Nice To Haves

• Professional experience in marketing or enrollment management in higher education, public-sector, or similarly complex organizations
• Experience leveraging data, analytics, and market insights to inform strategy, optimize performance, and improve return on investment
• At least five (5) years’ experience leading a multidisciplinary marketing team across digital, content, creative, and web functions
• Experience in marketing adult, online, or professional academic or workforce development programs
• Experience managing on-going/annualized campaign budgets across multiple media types and vendors.
• Experience as a direct contributor in campaign execution, digital content development, web management, and/or performance optimization

Responsibilities

• Provides advanced-level management and strategic direction for marketing, communications, and digital initiatives within Global Campus.
• Leads the development and execution of integrated multi-channel marketing and communications strategies that drive measurable growth in enrollment, engagement, and visibility in online academic degree programs, professional and workforce development programs, and related initiatives.
• Serves as a senior leader within Global Campus, responsible for shaping and advancing a comprehensive, data-informed marketing strategy that expands the university’s reach to adult learners, online students, and professional audiences.
• Leads a professional staff of 6-8 responsible for marketing-related web design, graphic design, organic social media, and web content management, and other related functions.
• Partners closely with college and university marketing and communications teams to align marketing efforts with institutional priorities and growth objectives, ensure alignment with university branding standards, policies, and strategic priorities.
• Serves as a senior advisor to Global Campus leadership on marketing and communications matters.

Benefits

• University contributions to health, dental, life and disability insurance
• Tuition waivers for employees and their families
• 12 official holidays
• Immediate leave accrual
• Choice of retirement programs with university contributions ranging from 5 to 10% of employee salary

What This Job Offers

• Job Type: Full-time
• Career Level: Director