Director, Marketing and Communications - Bilingual

NQX•Laval (administrative region), QC

About The Position

At NQX, we believe great customer experience brings people and brands closer together. As we accelerate our growth, we are looking for a bold, commercially minded marketing leader to help tell our story, sharpen our value proposition, and fuel our momentum. Reporting to the Chief Marketing Officer and Global Vice President of Strategy, the Director, Marketing and Communications plays a critical role in advancing NQX’s vision and driving measurable business growth. This role sits at the intersection of growth strategy, Sales partnership, product marketing, and brand reputation. The Director is accountable for regional lead generation, demand creation, go‑to‑market positioning, and external communications, ensuring that NQX is not only known, but clearly understood and confidently chosen by buyers. As the senior marketing leader for Canada and the U.S, this role acts as the primary marketing partner to Sales, translating strategic priorities into high‑impact, market‑ready programs that generate qualified pipeline, support priority accounts, and reinforce NQX’s credibility as a trusted CX partner. Success in this role is defined by pipeline contribution, strong Sales alignment, and visible impact on growth.

Requirements

10+ years of senior marketing experience with a strong focus on lead generation, go-to-market strategy and demand creation.
Demonstrated experience partnering closely with Sales and Business Development and credible advisor to senior leaders with strong stakeholder management skills.
Hands‑on experience with ABM, field marketing, integrated campaigns, and Sales enablement.
Strong external communications, PR, and thought leadership experience tied to commercial outcomes.
Experience in the contact centre, CX, or outsourcing industry is a strong asset, particularly in enterprise or public‑sector contexts.
Fluent in English and French – mandatory.

Responsibilities

Own market‑facing positioning and messaging for Canada and the U.S., ensuring NQX’s value proposition is clear, differentiated, and consistently expressed.
Work closely with Sales to define and refresh: Core solution narratives (what we offer, who it’s for, and why we win), Use cases and proof points that demonstrate real outcomes and impact, Competitive differentiation and objection handling.
Translate NQX’s integrated CX model - spanning design, digital transformation, and contact centre operations - into simple, buyer‑relevant offer packaging for campaigns and Sales enablement.
Equip Sales with compelling talk tracks, one‑pagers, and POV content that makes NQX easy to understand and easy to choose.
Own external communications for North America, with a clear focus on supporting growth, trust, and differentiation.
Position NQX as a trusted, high‑performing CX partner through: Public and media relations, Executive and corporate thought leadership, Industry presence, awards, rankings, and speaking engagements.
Ensure all external narratives reinforce Sales positioning and support buyer decision‑making.
Own and execute the lead generation and demand creation strategy for Canada and the U.S., aligned with NQX’s growth ambitions and revenue targets.
Design and deliver integrated programs that directly support pipeline creation, including: Account‑based marketing (ABM), Industry‑focused and vertical campaigns, Field, executive, and industry events, Content and thought leadership that fuels Sales conversations and buyer confidence.
Partner with Sales to define target accounts, buyer personas, priority industries, and campaign focus.
Ensure marketing delivers sales‑ready leads, supported by clear qualification criteria, tracking, and disciplined follow‑up.
Align marketing plans tightly to revenue targets, territories, and sales motions.
Establish strong operating rhythms with Sales, including joint planning, performance reviews, reporting, and feedback loops.
Oversee the development of Sales enablement assets such as case studies, presentations, messaging frameworks, and industry points of view.
Continuously optimise hand‑offs from marketing to Sales, improving conversion from lead to opportunity and win.