Director, Marketing and Specifications

Formations Inc

72d • Remote

About The Position

At Formations Inc., we don’t just distribute and manufacture surfacing solutions, we shape how spaces are imagined and built across Canada’s design and millwork industry. We are looking for a Director of Marketing & Specifications to lead our specification strategy, market positioning, and commercial alignment to support our next phase of growth. This leadership role ensures that specification development, brand positioning, competitive intelligence, and training infrastructure directly translate into measurable revenue and margin performance.

Requirements

• Minimum 7 years of experience in the building products, B2B distribution, or manufacturing industry with a strong understanding of specification-driven sales cycles and the Architect & Design community
• At least 3 years of leadership experience managing and developing marketing, specification, or cross-functional commercial teams
• Experience working with or supporting general contractors, millworkers, fabricators, and commercial interior projects, with an understanding of how specifications translate into project delivery
• Strong understanding of specification-driven sales cycles and the Architect & Design community
• Excellent strategic thinking, analytical capability, and executive communication skills
• A balance of big-picture vision and disciplined operational follow-through

Nice To Haves

• Experience in building materials, surfacing, architectural products, or interior finish industries
• Strong understanding of Western Canadian market dynamics and A&D influence channels
• Experience building structured training infrastructure tied to commercial performance
• Background in scaling marketing functions during periods of business expansion

Responsibilities

• Develop and execute a structured specifications strategy that increases pull-through demand across priority product categories
• Strengthen relationships within the Architect & Design community to ensure Formations is positioned early in the specification cycle
• Align specification efforts with sales execution to convert specified projects into realized revenue
• Oversee CEU programming, Lunch & Learns, trade engagement, and technical education initiatives that build credibility and preference
• Monitor specification trends, project pipelines, and influence channels to anticipate market shifts
• Oversee annual promotional investment planning including trade shows, digital initiatives, A&D engagement, and events
• Coordinate cross-functional alignment between Marketing, Sales, Branch Operations, and Supply Chain to support project realization
• Establish KPI frameworks that connect specification activity to measurable revenue performance
• Monitor customer shifts, specification trends, and industry developments to guide strategic responses
• Conduct structured competitor pricing research and market share analysis
• Lead research into new markets including geographic expansion, product applications, and industry verticals
• Identify opportunity gaps and competitive advantages and translate them into actionable initiatives
• Lead, coach, and develop a multi-functional marketing and specifications team
• Oversee hiring, performance management, succession planning, and compensation recommendations for direct reports
• Ensure structured onboarding and product knowledge programs support technical credibility with the design community
• Establish accountability frameworks and succession planning within the department
• Foster a culture of accountability, collaboration, and measurable results

Benefits

• Competitive compensation package
• 100% company-sponsored health and dental benefits
• A generous flexible benefits program including: Health Spending Account (HSA), Personal Spending Account (PSA), RRSP contributions

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1-10 employees