Director, Influencer

Golin•New York, NY

4h•Hybrid

About The Position

Golin Dallas is hiring a Director, Influencer with a specialty in Influencer Strategy and Engagement. This role offers an incredible opportunity to work with a rock star influencer team to strategize and execute campaigns featuring top paid influencers, which helps promote and protect the brand. You'll work across clients as part of our digital team that excels at making brands hyper-relevant online to drive offline impact. You'll work with a standout team of digital catalysts, creators, and analysts on the Bridge to identify real-time opportunities, monitor issues and trends, as well as create and execute marketing campaigns for clients, including identifying influencers who are relevant to the brand and managing influencer relationships in a mutually beneficial way to maximize your client's investment. You'll integrate across digital platforms, organic and paid channels to drive results.

Requirements

Bachelor's degree in marketing, communications, or related field
7-10 years of experience in influencer marketing, social media, or digital marketing (agency experience or client-facing relationship management is a plus)
A track record of building and scaling influencer programs, not just executing them
Experience managing or mentoring a team
Experience presenting to senior client stakeholders or C-suite executives
Strong understanding of creator partnerships across Instagram, TikTok, YouTube, and emerging platforms
Deep platform knowledge—backend systems, performance metrics, and what makes influencer programs successful
Experience with influencer platforms like CreatorIQ or Tagger/Sprout Social
Contract negotiation experience and knowledge of FTC compliance and content rights
Exceptional attention to detail and ability to manage multiple campaigns simultaneously
Ability to work quickly and efficiently without sacrificing quality
Excellent communication skills for clients and creators
Strong research, vetting, and multitasking abilities
Passion for internet culture, creators, and what makes content go viral—with a pulse on emerging trends and creative ideas that push boundaries

Responsibilities

Develop and evolve influencer strategies that align with broader client business objectives, bringing a POV on where the creator economy is headed and how clients can stay ahead.
Help lead day-to-day execution of influencer campaigns including brief development, contract negotiation, content approvals, timeline management, and performance tracking.
Research, vet, and build relationships with creators based on strategy, audience alignment, content quality, and performance metrics.
Use deep knowledge of social platforms (Instagram, TikTok, YouTube) and their backend systems to evaluate creator performance and optimize strategy.
Ensure high-quality client outputs by managing material reviews and verifying all content follows client, legal, and brand guidelines.
Work with planning, creative, and digital teams to bring integrated campaigns to life.
Manage day-to-day client relationships and real-time communications, and provide counsel on creator trends and cultural moments.
Track campaign performance and translate data into actionable insights.
Help develop and oversee junior team members on influencer best practices and content strategy.
Manage budgets, billing, and reporting for influencer programming to keep projects on track.