Director, Social & Influencer

HumanN•West Lake Hills, TX

17h•Hybrid

About The Position

Humann is seeking a builder-minded, creatively driven Director, Social & Influencer to stand up and scale its organic social and creator ecosystem. This role will build the strategy, systems, and day-to-day execution of Humann’s social and influencer programs, encompassing content development, creator partnerships, community engagement, testing, and optimization. The position operates at the intersection of brand, culture, and performance, collaborating closely with Brand, Growth, PR, and Commercial teams to translate audience insights into repeatable programs, authentic creator relationships, and social content that drives meaningful impact.

Requirements

7+ years of experience in social media and/or influencer marketing with experience spent in health, wellness, CPG, or a category with a passionate consumer community preferred.
Demonstrated experience building a program or function from scratch with scalable systems, processes, and playbooks.
Equal parts strategist and operator, comfortable with BOTH owning the vision and executing the playbook as the program scales.
Deep knowledge of the influencer landscape and experience finding the right creators, structuring partnerships, and measuring meaningful results.
Strong instincts for short-form video content and what works natively on TikTok, IG Reels, and YouTube Shorts.
Familiarity with social and influencer platforms and reporting tools (e.g., Sprout, CreatorCore, GRIN, etc).
Clear, compelling communicator with strong cross-functional skills and ability to connect with a wide range of audiences from executives to creators.
Experience managing and developing high-performing teams.
A disrupter mentality thriving in whitespace.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

Experience building an internship program.

Responsibilities

Define Humann's organic social and influencer strategy across all relevant platforms (Instagram, TikTok, YouTube Shorts, Facebook, and emerging channels).
Establish a content philosophy and brand voice that resonates with the audience, working closely with the brand team to establish foundations such as tone of voice, creator profiles, and brief templates.
Build the roadmap for how social and influencer connect to broader marketing goals and business outcomes.
Build and manage Humann's influencer program from the ground up, including strategy, creator sourcing, outreach, contracting, gifting, content approval, and performance tracking.
Develop and scale an ambassador/affiliate network of micro and mid-tier creators in the health, fitness, wellness, and longevity space.
Manage and allocate influencer budgets across initiatives, balancing brand-building and performance goals.
Establish systems and tooling (CRM, tracking, reporting) to manage a high volume of relationships efficiently.
Oversee the organic content calendar, ensuring a consistent and compelling cadence across platforms.
Partner with internal creatives and external agency partners to develop original short-form video, editorial, and UGC-driven content.
Own community management standards, defining how Humann engages with its audience and pulling insights from social listening.
Repurpose and amplify creator content across owned channels to maximize reach and authenticity.
Build and develop the social and influencer team beneath you as the program scales, including direct reports, an internship program, and agency partners.
Establish processes, workflows, and briefs that allow a small team to operate efficiently and produce at a high level.
Serve as a collaborative partner to brand, paid media, PR, and commercial teams.
Define the KPIs, setting benchmarks and goals based on industry standards.
Report on program performance regularly and use data to continuously iterate and improve.
Stay ahead of platform trends, algorithm changes, and creator landscape shifts.