Director, Social & Influencer

HumanN•West Lake Hills, TX

1d•Hybrid

About The Position

Humann is seeking a builder-minded, creatively driven Director, Social & Influencer to establish and scale its organic social and creator ecosystem. In this role, you will develop the strategy, systems, and day-to-day execution of Humann’s social and influencer programs, covering content development, creator partnerships, community engagement, testing, and optimization. You will operate at the intersection of brand, culture, and performance, collaborating closely with Brand, Growth, PR, and Commercial teams to translate audience insights into repeatable programs, authentic creator relationships, and social content that drives meaningful impact. Humann is a leading cardiovascular health company dedicated to supporting heart health, healthy blood pressure, and boosting energy, endurance, and recovery for individuals aged 18 to 85. Founded in 2009 from a University of Texas Health Science Center research program by Dr. Ferid Murad, a Nobel Prize laureate, Humann translates breakthrough science into performance-driven supplements. The company is a 10-time Inc. 5000 honoree, having delivered over 700 million doses and sold 27 million products, available in 30,000 retail locations and 6,000 medical professional offices. Humann emphasizes courage, continuous growth, adaptability, and humanity.

Requirements

7+ years of experience in social media and/or influencer marketing
Demonstrated experience building a program or function from scratch with scalable systems, processes, and playbooks
Equal parts strategist and operator comfortable with BOTH owning the vision and executing the playbook as the program scales
Deep knowledge of the influencer landscape and experience finding the right creators, structuring partnerships, and measuring meaningful results
Strong instincts for short-form video content and what works natively on TikTok, IG Reels, and YouTube Shorts
Familiarity with social and influencer platforms and reporting tools (e.g., Sprout, CreatorCore, GRIN, etc)
Clear, compelling communicator with strong cross functional skills and ability to connect with a wide range of audiences from executives to creators
Experience managing and developing high-performing teams
A disrupter mentality thriving in whitespace

Nice To Haves

Experience spent in health, wellness, CPG, or a category with a passionate consumer community

Responsibilities

Define Humann's organic social and influencer strategy across all relevant platforms (Instagram, TikTok, YouTube Shorts, Facebook, and emerging channels)
Establish a content philosophy and brand voice that resonates with our audience working closely with the brand team to establish foundations such as tone of voice, creator profiles, and brief templates
Build the roadmap for how social and influencer connect to broader marketing goals and business outcomes
Build and manage Humann's influencer program from the ground up including strategy, creator sourcing, outreach, contracting, gifting, content approval, and performance tracking
Develop and scale an ambassador/affiliate network of micro and mid-tier creators in the health, fitness, wellness, and longevity space
Manage and allocate influencer budgets across initiatives balancing brand-building and performance goals
Establish systems and tooling (CRM, tracking, reporting) to manage a high volume of relationships efficiently
Oversee the organic content calendar, ensuring a consistent and compelling cadence across platforms
Partner with internal creatives and external agency partners to develop original short-form video, editorial, and UGC-driven content
Own community management standards defining how Humann engages with its audience and pulling insights from social listening
Repurpose and amplify creator content across owned channels to maximize reach and authenticity
Build and develop the social and influencer team beneath you as the program scales including direct reports, an internship program, and agency partners
Establish processes, workflows, and briefs that allow a small team to operate efficiently and produce at a high level
Serve as a collaborative partner to brand, paid media, PR, and commercial team
Define the KPI’s setting benchmarks and goals based on industry standards
Report on program performance regularly and use data to continuously iterate and improve
Stay ahead of platform trends, algorithm changes, and creator landscape shifts