Director, Industry Verticals

Comcast Resume•New York, NY
•$153,016 - $229,523

About The Position

Comcast Advertising helps brands connect with audiences across screens through advanced data, technology, and premium video content. Its media sales division serves local, regional, and national advertisers, while FreeWheel provides advertising technology for buying and selling premium video advertising across screens, data types, and sales channels. The New York-based Director, Industry Verticals reports to the VP, Industry Verticals. Initially an individual contributor, this role builds and executes strategy to grow advertising revenue across the Healthcare, Pharmaceutical, and Financial Services verticals. The position focuses on generating new advertiser demand, developing senior-level brand-direct relationships, and partnering with agency counterparts to create scalable sales solutions. The role will establish the vertical strategy and go-to-market approach, with the potential to build and lead a team as the business grows.

Requirements

  • 10 or more years of relevant work experience.
  • Skills in advertising sales, consultative selling, direct selling, and strategic selling.
  • Bachelor's degree is preferred; Comcast may also consider a combination of coursework and experience or extensive related professional experience.

Nice To Haves

  • Experience in one or more of the Healthcare, Pharmaceutical, or Financial Services verticals.
  • A consultative, brand-direct selling approach.
  • Entrepreneurial instinct to establish a new growth business.
  • Bachelor's degree.

Responsibilities

  • Lead revenue growth and sales strategy across the Healthcare, Pharmaceutical, and Financial Services verticals, focusing on new demand, direct client relationships, and incremental advertising investment.
  • Develop and manage senior-level client relationships and partner with agencies to create demand, expand partnerships, and generate revenue across Comcast's advertising portfolio.
  • Define and execute vertical strategy and go-to-market plans, including category priorities, target accounts, value propositions, and scalable sales motions.
  • Use marketplace trends, advertiser priorities, regulatory considerations, and vertical-specific insights to shape consultative sales strategies and outcome-driven media solutions.
  • Build and execute account plans to deepen customer engagement, develop pipeline, and accelerate revenue conversion.
  • Partner with sales leadership, product, marketing, research, operations, and measurement teams to deliver solutions aligned with client objectives.
  • Manage revenue forecasting, pipeline health, and business performance reporting for the assigned verticals.
  • Recommend future resource and organizational needs and help establish the structure, capabilities, and talent strategy for a vertical sales team as the business scales.
  • Optimize advertising sales resources and inventory opportunities to align with corporate objectives, client demand, and marketplace opportunities.
  • Exercise independent judgment and discretion in matters of significance.
  • Maintain regular, consistent, and punctual attendance; work nights and weekends and variable schedules as necessary.
  • Perform other duties and responsibilities as assigned.
  • Follow Comcast's Operating Principles, put customers first, learn and advocate for Comcast technology and services, work collaboratively, participate in the Net Promoter System, drive results and growth, support inclusion, and act responsibly toward colleagues, customers, investors, and communities.

Benefits

  • Commission eligibility for most sales positions under the terms of an applicable plan.
  • Benefits options and support intended to address physical, financial, and emotional well-being.
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