Director, Independent Sales - West Coast

Jellycat

7d•$175,000 - $195,000

About The Position

Jellycat is a privately owned, design-led gift brand headquartered in London, creating products in the soft toy, accessory, baby, and book categories for a global customer base. As the brand grows in North America, the Director, Independent Sales – Western Region will define and execute short- and long-term strategies for the U.S. Independent business, elevating brand presence and retail excellence, strengthening partnerships, and delivering sustainable, brand-first revenue growth without compromising Jellycat’s luxury positioning. Reporting to the VP Sales, North America, this senior management role owns the commercial performance of an assigned U.S. territory representing approximately half of the Independent business. The Director will work with the U.S. Commercial management team on go-to-market plans, annual budgets, and product forecasts, and will lead a multi-level sales organization of three Heads of Sales and their regional teams, including more than 30 Regional Sales Managers. The role involves field-based management, remote work, and regular visits to corporate offices. The candidate must be based in the Western Region, in a major metropolitan area or citadel.

Requirements

At least 10 years of experience as a senior commercial professional.
At least 7 years of senior leadership experience managing large, multi-regional sales teams.
Experience in luxury or premium retail.
Independent channel account experience.
Passion for brands, retail, and customer experience.
Ability to lead with resilience and confidence, maintaining clarity and focus when priorities shift or challenges arise.
Strong strategic and commercial mindset, with a track record of delivering growth in complex, fast-paced environments.
Exceptional communication and influencing skills, including confidence presenting to senior stakeholders and leading high-level negotiations.
Ability to coach, develop, and inspire teams and foster accountability and excellence.
Highly organized and financially literate, with comfort using data-driven decision-making.
Must reside in or be based within the managed region.
Ability to remain standing and walk for extended periods while in the field.
Ability to drive a motor vehicle and maintain a valid driver's license if driving is an essential function of the position.

Responsibilities

Develop and execute short- and long-term commercial strategies supporting revenue growth, market expansion, and customer development.
Own commercial performance for the assigned U.S. territory, representing approximately half of the Independent business.
Identify emerging market trends, customer opportunities, and competitive dynamics to inform decisions.
Evaluate distribution opportunities, territory investments, and customer growth initiatives.
Drive strategic priorities in alignment with company goals and brand standards.
Contribute to commercial planning and broader North American business strategy.
Lead, develop, and inspire three Heads of Sales and their regional teams, building a culture of accountability, collaboration, and results.
Partner with Sales Training to provide coaching, mentorship, and leadership development.
Foster employee engagement and a culture aligned with Jellycat’s values.
Ensure organizational structures, resources, and capabilities support business objectives.
Build and maintain executive-level relationships with key customers and strategic partners.
Lead commercial discussions, negotiations, and strategic business reviews with priority accounts.
Advocate for customer needs while balancing company objectives and brand integrity.
Collaborate with Marketing, Demand Planning, Operations, and Finance on business initiatives.
Use customer and market insights to influence product, inventory, and go-to-market decisions.
Provide senior leadership with market intelligence and recommendations that inform business strategy.
Influence decisions about product launches, territory investments, customer segmentation, and resource allocation.
Represent the sales organization in leadership discussions and strategic planning.
Champion accountability, continuous improvement, and leadership excellence.
Partner with HR and Field Training to establish performance expectations and support professional growth.
Drive succession planning and organizational readiness for future growth.
Spend time in the field supporting, developing, and coaching the regional sales team.
Travel within the region for approximately 8–10 business days per month.

Benefits

Annual discretionary bonus tied to company performance and personal contribution.
Medical coverage, including Blue Cross Blue Shield and a Health Savings Account contribution.
Dental insurance.
Vision insurance.
Disability insurance.
Life insurance.
401(k) matching up to 5% of salary.
30 days of combined vacation and sick time, prorated and loaded at the start of each year.
Employee Assistance Program.
Paid parking.
On-site gym.
On-site clinic.
On-site pharmacy.
Social events organized by an active social committee.