Director of Group Sales - West Coast
About The Position
Loews Ventana Canyon Resort is seeking a dynamic, strategic Director of Group Sales to lead and grow a diverse portfolio of corporate and association group business across national markets. The role is a key revenue-driving and brand-ambassador position, combining innovative sales strategies with relationship-building to strengthen the hotel’s market presence. The Director will work closely with internal teams to align sales initiatives with business objectives, deliver exceptional client experiences, and support sustained revenue growth. The position also leads and develops group sales professionals, promoting accountability, engagement, and high performance.
Requirements
- Bachelor’s degree in Business, Hospitality Management, Marketing, or a related field, or equivalent professional experience.
- At least 6 years of experience in hotel sales or a related field.
- At least 4 years in a senior- or leadership-level sales role.
- At least 3 years of experience managing or leading a sales team and driving revenue growth.
- Experience with sales and CRM systems such as Delphi, Salesforce, or similar hotel sales platforms.
- Working knowledge of Property Management Systems (PMS), such as Opera, SynXis, or comparable systems.
- Familiarity with digital marketing strategies, distribution channels, and online travel agency (OTA) platforms.
- Extensive hotel group sales experience, with a strong record of success in national markets and complex account management.
- Strong written and verbal communication, presentation, and negotiation skills.
- Ability to manage multiple priorities while maintaining focus on strategic objectives and day-to-day execution.
Nice To Haves
- Master’s degree in business or hospitality management.
- Certified Hospitality Sales Professional (CHSP) designation.
- Experience contributing to industry organizations and community engagement.
Responsibilities
- Develop and execute group sales strategies aligned with quarterly and annual rooms and food and beverage revenue goals.
- Analyze market trends, performance metrics, and client insights to identify growth and innovation opportunities.
- Maintain a balanced business pipeline to support year-round demand.
- Identify, pursue, and secure new corporate and association group business in assigned national markets.
- Strengthen existing accounts through proactive engagement, customized solutions, and consistent follow-up.
- Represent the hotel at networking events, industry functions, and sales missions to expand brand visibility.
- Plan and conduct site inspections that showcase the hotel’s offerings and service.
- Create and present customized proposals that align client needs with the hotel’s value proposition.
- Ensure contracts and agreements reflect client expectations and Loews Hotels & Co standards.
- Partner with operations, catering, revenue management, and marketing teams to support seamless event execution.
- Lead and inspire a team of group sales professionals, fostering accountability, engagement, and high performance.
- Support team development through coaching, feedback, and clear performance expectations.
- Maintain regular attendance in accordance with standards.
- Attend mandatory training sessions and meetings.
- Perform other duties as assigned.
Benefits
- Competitive health and wellness benefits.
- 401(k) and company match.
- Paid sick days, vacation, and holidays.
- Paid bereavement and paid pet bereavement.
- Training and development opportunities and career growth.
- Tuition reimbursement.
- Pet insurance.
- Team Member hotel rates, discounts, and other perks.
- Complimentary meals in the Team Member Café while working.
- Golf discount at The Lodge at Ventana Canyon.
- Community volunteer opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Director
