Director, Growth Marketing

League Inc.•Toronto, ON

2d•CA$145,000 - CA$170,000•Hybrid

About The Position

We're looking for a Director, Growth Marketing to own and optimize League's demand generation engine. This is a pipeline role, not a brand awareness role. You'll set strategy and build and run campaigns yourself — comfortable with the full stack from search and paid media to email and content-driven demand. You'll build and run integrated demand generation programs across digital channels, with an eye toward expanding into account-based strategies over time. This role reports into Marketing leadership and works closely with Sales, Revenue Operations, and Product Marketing to drive qualified pipeline.

Requirements

7+ years of B2B demand generation or growth marketing experience, with demonstrated ownership of the function end-to-end
Enterprise SaaS background — you've marketed to large, complex organizations (1,000+ employees) with long sales cycles and multiple stakeholders
Proven track record of personally owning and driving significant pipeline, not just supporting it
Hands-on experience with Salesforce, Pardot (or a comparable MAP), Google Analytics, and SEMrush
Strong data instincts: you pull reports yourself, find the signal, and translate it into a clear recommendation
You build campaigns, not just briefs — comfortable executing across the full stack
B2B background required; enterprise demand gen playbooks differ fundamentally from B2C

Nice To Haves

Background in healthcare technology, or experience selling into health system or enterprise health benefits buyers
Familiarity with healthcare compliance considerations (e.g., HIPAA) as they relate to marketing
Experience with ABM platforms like Demandbase or 6sense
Early thinking on AEO — how to influence LLM citations and community-driven discovery (Reddit, G2, forums) alongside traditional SEO
Bachelor's degree in Marketing, Business, or related field

Responsibilities

Own pipeline generation targets — demos booked and opportunities created are your north star
Design and execute integrated demand generation programs across paid search (Google/SEM), paid social (LinkedIn), SEO, email, content, and events
Build and manage lead nurture and lifecycle programs in partnership with Sales
Continuously A/B test creative formats, messaging, and campaign structures — and bring examples of non-boilerplate campaigns that actually moved pipeline
Own the day-to-day marketing tech stack: Salesforce, Pardot, Google Analytics, SEMrush, and Demandbase
Maintain attribution tracking, lead routing, and CRM data hygiene so pipeline reporting is trusted by Sales
Analyze campaign performance to surface insights and tell a clear, actionable story — this is a key differentiator for this role
Track and optimize unit economics across channels: cost per lead, cost per opportunity, pipeline contribution
Use AI tools (including Claude) as a core part of how you research, write, iterate, and move faster
Think ahead on AI Engine Optimization (AEO): as buyers increasingly use LLMs to research vendors, you have ideas on how to build League's presence in those results
Partner with Sales to align on target accounts, campaign timing, and pipeline goals
Collaborate with Product Marketing on messaging, content, and campaign assets
Work with Revenue Operations to ensure clean data flows and shared definitions between marketing and CRM
Manage the demand generation budget, allocating spend across programs based on performance data
Direct agency partners and contractors as needed
Compliance with Information Security Policies
Ensure access management is performed in compliance with the employee's role and responsibilities
Responsibility and accountability for executing League's policies and procedures within the department/ team
Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations