Director, Global Title Marketing, Kids and Family

Paramount • Burbank, CA

41d • $124,000 - $155,000 • Onsite

About The Position

The Director of Global Title Marketing, Kids & Family leads the development, execution, analysis, and ongoing optimization of global marketing campaigns for select Paramount+ Kids & Family titles. The role is a cross-functional leader and steward of individual titles and broader franchises, developing campaigns that connect with children across age groups while motivating parents, caregivers, and family co-viewers.

The successful candidate brings strong marketing strategy skills and deep knowledge of kids entertainment, family viewing habits, franchise building, and changing content discovery and engagement behaviors among young audiences. The Director manages multiple priorities in a dynamic environment and works across internal teams and external partners to develop cohesive, audience-led campaigns. This is an onsite position at the New York or Burbank office.

Requirements

• Bachelor’s degree or equivalent professional experience.
• 7 or more years of entertainment marketing experience, including demonstrated experience developing campaigns for kids and family content, family entertainment, animation, or youth-focused brands.
• Strong interpersonal skills and ability to manage relationships with senior internal stakeholders, creators, talent, filmmakers, studios, agencies, and external partners.
• Strong strategic judgment and ability to translate audience, cultural, creative, and business insights into actionable campaign strategies.
• Data-driven marketing skills, including analyzing campaign performance and applying learnings to optimize results.
• Ability to manage multiple titles, priorities, and stakeholders in a dynamic, highly collaborative environment.
• Strong written, verbal, and presentation skills, with attention to detail.

Nice To Haves

• Experience leading multichannel campaigns from strategy through execution and performance analysis.
• Awareness of the distinct needs and behaviors of kids, tweens, parents, caregivers, and family co-viewing audiences.
• Ability to market responsibly to young audiences and navigate relevant brand-safety, privacy, advertising, and platform considerations.
• Experience marketing original series, films, animation, preschool content, or established Kids & Family franchises for a streaming service, studio, network, or entertainment brand.
• Experience developing campaigns that speak to both young audiences and parents or caregivers.
• Insight into emerging Kids & Family creators, platforms, fandoms, and digital content-discovery behaviors.
• Experience developing global campaigns and adapting strategies for different markets and cultures.
• Genuine affinity for Kids & Family entertainment, characters, storytelling, and fandom.
• A collaborative spirit, creative instincts, and a great sense of humor.

Responsibilities

• Lead the development, execution, analysis, and ongoing optimization of global go-to-market strategies.
• Translate the attributes of series, films, characters, and franchises into differentiated campaigns for kids, parents, caregivers, and family co-viewers.
• Develop audience strategies that account for developmental stages, interests, viewing behaviors, and parental influence across preschool, kids, tweens, teens, and family audiences.
• Define campaign objectives, audience priorities, strategic opportunities, and success measures, and hold team members and partners accountable.
• Apply a global perspective while recognizing regional differences in family dynamics, cultural relevance, content discovery, and children’s media consumption.
• Ensure campaigns are age-appropriate, inclusive, brand-safe, and aligned with applicable privacy, advertising, and platform guidelines.
• Identify milestones, connect workstreams, resolve challenges, and ensure creative and tactical executions support the overall strategy.
• Brief cross-functional teams on campaign strategy and serve as a subject-matter expert and steward for assigned titles, characters, and franchises.
• Develop marketing strategies that support title launches as well as the long-term health, relevance, and growth of franchises.
• Partner with franchise, consumer products, licensing, retail, games, publishing, experiences, and other teams to create opportunities across the Paramount ecosystem.
• Build productive relationships with stakeholders and drive alignment among senior leadership, creators, executive producers, filmmakers, talent, studios, and co-production partners.
• Maintain and build team knowledge of the Kids & Family landscape, including audience behavior, platform trends, franchise development, and responsible marketing practices.
• Clearly communicate audience opportunities, campaign positioning, and the strategic reasoning behind recommendations.
• Develop innovative 360-degree global stunts, partnerships, activations, and breakthrough campaign ideas for kids and families.
• Identify ways to bring titles and characters into the real world through family experiences, fan events, cultural moments, educational initiatives, and strategic brand partnerships.
• Brief and lead big-idea initiatives, managing internal teams and agency partners through execution.
• Evaluate ideas for child appeal, parent or caregiver relevance, family participation, brand safety, and earned-media potential.
• Partner with Media and Campaign Management teams to develop and execute campaigns across platforms for kids, parents, caregivers, and families.
• Identify ways to reach parents and caregivers as content decision-makers while building organic excitement and cultural relevance among young audiences.
• Analyze audience research, campaign performance, competitive intelligence, and cultural trends to inform strategy and identify opportunities.
• Lead cross-functional reviews of awareness, consideration, engagement, viewing, acquisition, retention, co-viewing, repeat viewing, and franchise affinity, translating data into actionable recommendations.
• Combine quantitative data with qualitative audience knowledge, recognizing the different roles children, parents, and caregivers play in content discovery and viewing decisions.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Life insurance coverage
• Disability benefits
• Tuition assistance program
• Paid time off
• Bonus eligibility
• Attractive compensation and comprehensive benefits packages
• Complimentary subscriptions to HBO Max, Paramount+, and other Skydance streaming services and digital news products
• Employee engagement opportunities, including exclusive screenings and events, speaker series, and volunteer activities

What This Job Offers

• Job Type: Full-time
• Career Level: Director