Director Global Application Marketing
About The Position
Infineon Technologies is seeking a Director of Applications Marketing to define and execute a global strategy for human-machine interface (HMI) solutions. The role brings together Infineon's capabilities in sensing, connectivity, compute, graphics, and application software to create differentiated solutions for consumer, smart home and building, appliance, medical, robotics, and adjacent growth markets. This position combines strategic leadership, technical judgment, and hands-on commercial execution. The Director will develop the HMI narrative, align global teams, engage with customer engineering and architecture leaders, grow qualified opportunities, increase design wins, and inform product and software roadmaps using market, customer, and system-level insight. The role is part of the Customer Collaboration and Technical Marketing team and includes building lasting customer partnerships.
Requirements
- 15 or more years of relevant experience, including leadership roles in product marketing, application engineering, business development, systems engineering, or a combination of these disciplines.
- Direct experience with HMI products, technologies, or markets.
- Ability to engage in technical detail with customer and internal engineering teams, connect application requirements to system architecture, and recognize practical implementation constraints.
- Demonstrated success leading global, cross-functional initiatives and working through matrix organizations.
- Strong technical fluency across embedded hardware, software, and system architecture, including evaluating tradeoffs, identifying differentiation, and constructively challenging technical and commercial assumptions.
- Experience defining software-enabled solutions and practical understanding of software architecture, integration requirements, development environments, and application software's role in customer adoption.
- Record of building qualified opportunity funnels, converting opportunities into design wins, creating go-to-market strategies, and developing differentiated value propositions.
- Executive-level communication skills and ability to translate complex technical concepts into strategic and customer-value narratives, influence across cultures and functions, and resolve conflict constructively.
- Bachelor's degree in a relevant technical or business discipline, or equivalent practical experience.
- Semiconductor-industry experience.
- Experience in at least two target markets, such as consumer, smart home and building, appliances, medical, robotics, or related HMI growth markets.
- Experience connecting semiconductor, embedded-system, system-architecture, and complete application-software capabilities into integrated customer solutions.
Responsibilities
- Develop and orchestrate the global HMI strategy with product lines, regional organizations, sales, engineering, software, and business leadership.
- Create a clear, compelling Infineon HMI value proposition for internal and external audiences.
- Evaluate customer system requirements and identify valuable combinations of Infineon hardware, software, and architecture capabilities for priority markets, applications, and strategic customers, including application software as a differentiator.
- Set opportunity-funnel targets by market, region, and customer; review progress with regional teams, identify gaps, and drive corrective action.
- Participate directly in strategically important design-win pursuits, particularly where cross-product-line coordination is needed.
- Build customer relationships through technical engagement with customer engineering, system architecture, and executive teams; gain early access to roadmaps; lead joint concept workshops; and participate in critical opportunities.
- Influence product and software roadmaps by translating system requirements, customer use cases, market trends, and competitive insight into technically grounded capability recommendations.
- Define the technical and commercial intent for reference designs, demonstration platforms, system-solution concepts, customer proofs of concept, tradeshow demonstrations, and supporting technical and sales content.
- Develop strategic ecosystem partnerships when external capabilities are needed to complete solutions or accelerate commercial success.
- Develop technical and marketing talent.
Benefits
- Eligible to participate in an incentive plan.
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What This Job Offers
Job Type
Full-time
Career Level
Director
