Director, Franchise RGM - Puerto Rico

The Coca-Cola Company

19h

About The Position

The Director, Franchise RGM is responsible for implementing overall Revenue Growth Management (RGM) strategies for Coca-Cola Puerto Rico. The role connects Coca-Cola Puerto Rico bottlers with Coca-Cola North America RGM, Finance, and Execution teams to implement growth strategies. The Director develops regional insights and recommendations that influence bottler execution of OBPPC, including new packages and configurations, product mix, channel priorities, pricing, route-to-market, promotions, and trade investment. The role builds a detailed understanding of local consumers and the bottling system, using reporting and data integration to identify business drivers and opportunities. It develops product, packaging, shopper, consumer, pricing, and promotional recommendations; secures bottler alignment; leads cross-functional workstreams; advances RGM capabilities; and supports execution of the franchise calendar’s big bets. The Director also leads annual revenue planning with the local Finance lead and oversees bottler plan submissions for alignment with timelines and plan guidance.

Requirements

Bachelor’s degree in finance, economics, or business.
At least 5 years of experience in commercial, RGM, strategy, finance, business planning, and/or forecasting.
Experience in annual business planning and strategic thinking, including developing and evaluating business goals and strategies, deriving insights and implications from analysis to initiate planning or replanning, and tracking KPIs.
Analytics experience and ability to derive insights and actions from performance metrics.
Strong influencing skills.
Experience working with financial data in the beverage or consumer packaged goods (CPG) industry.
Exceptional communication and storytelling skills, including strong written and verbal presentation abilities.
Fluency in Spanish and English.

Nice To Haves

Master’s degree.

Responsibilities

Lead internal and bottler business reporting routines to develop regional expertise and identify business drivers and opportunities using data-driven insights.
Integrate data sources such as Nielsen, RED, Cube, and execution audits to understand channels, customers, and consumers and provide growth recommendations to the bottler.
Develop product and packaging recommendations based on local capabilities, including product and package innovation, mix shifts, and new packaging configurations.
Deliver shopper and consumer insights using consumer behavior, occasion-based consumption, and shopper-mission data to guide decisions.
Provide demand and elasticity analytics to assess the effects of pricing and promotions on volume, revenue, and profit, and recommend actions.
Secure bottler alignment on pricing, promotional, and packaging strategies.
Lead cross-functional and cross-entity workstreams to identify growth opportunities.
Advance RGM capabilities and best practices across the franchise team and bottler.
Support execution of the Puerto Rico franchise team’s calendar big bets.
Lead the annual revenue planning process with the local Finance lead, aligning sources of growth, retail strategies, and targets.
Oversee bottler plan submissions and ensure adherence to timelines and overall plan guidance.