Director, Field Marketing and Communications Bilingual/Spanish – West Territory

Alzheimer's Association Careers•Los Angeles, CA

About The Position

The Alzheimer’s Association is seeking a strategic, results-driven Director of Field Marketing and Communications to lead media relations and serve as a spokesperson for the Los Angeles priority market while overseeing integrated marketing and communications efforts. The role drives earned media, proactive storytelling, and high-impact press engagement, and develops localized initiatives to increase awareness, engagement, and the Association’s reputation and impact across mission and revenue priorities. The position is based in the Los Angeles – West Territory, is full time at a minimum of 37.5 hours per week, and reports to the Sr. Director, Field Marketing and Communications. The good-faith salary range is $105,000–$115,000. The Director develops and implements a market-level marketing and communications plan aligned with the Association’s national strategic plan, advises local leadership and staff, oversees digital and social media strategy, and activates national campaigns through paid, owned, and earned channels. The role also manages local materials and messaging, works with regional and national colleagues, evaluates performance using analytics, represents the Association externally, and recruits and supports volunteers as spokespersons and community advocates. Communications should be inclusive and culturally responsive. The Alzheimer’s Association is a voluntary health organization focused on Alzheimer’s care, support, and research. Its mission is to advance research, risk reduction, early detection, and quality care and support. The Association emphasizes health equity and engagement with underrepresented and underserved communities.

Requirements

Bachelor’s degree in marketing, communications, public relations, or a related field.
7–10 years of experience in marketing and communications, with demonstrated success managing integrated strategies.
Bilingual in English and Spanish; Spanish fluency is required.
Strong media relations experience and familiarity with the local media landscape.
Excellent project management skills and ability to manage multiple priorities in a fast-paced environment.
Ability to work collaboratively with cross-functional teams.
Strong writing, storytelling, and presentation skills.
Experience using analytics to inform communications strategies.
Strategic thinking and ability to translate organizational goals into actionable communications strategies.
Ability to develop compelling, mission-driven messaging and creative campaigns.
Ability to build relationships with diverse stakeholders, including media, partners, volunteers, and donors.
Proficiency in digital and social media marketing best practices.
Highly organized, detail-oriented, and adaptable.
Commitment to the Alzheimer’s Association’s values, ethics, equity, and inclusion.
Valid driver’s license and ability to travel locally as needed.

Nice To Haves

Experience leading communications efforts within a major market or large metropolitan area.
Experience working in nonprofit, healthcare, or public health organizations.

Responsibilities

Develop and implement a comprehensive marketing and communications plan for the priority market, aligned with the Association’s national strategic plan.
Advise local leadership and staff on integrated marketing and communications strategies for mission and fundraising initiatives.
Lead local media relations, build media relationships, and secure earned media coverage.
Oversee market-level digital and social media strategy and ensure consistent, engaging content.
Support and activate local marketing campaigns based on national templates across paid, owned, and earned channels.
Manage the development of local collateral, newsletters, advertising, and web content in accordance with brand standards and key messaging.
Collaborate with national and regional marketing and communications colleagues to maintain consistency, share best practices, and optimize resources.
Monitor and evaluate marketing and communications performance using data and analytics.
Serve as a brand ambassador and spokesperson when appropriate, representing the Association in the community and with external partners.
Recruit, train, and empower volunteers to serve as spokespersons and community advocates.
Ensure communications are inclusive and culturally responsive.
Perform other duties as assigned.

Benefits

Medical insurance
Dental insurance
Vision insurance
Flexible spending accounts
Short- and long-term disability insurance
Life insurance
Long-term care insurance
Tuition reimbursement
Paid Time Off
12 annual holidays
Paid Family Leave
Annual Cultural & Heritage Day
Volunteer Day
401(k) retirement plan
For full-time employees: annual School Visitation Day and Elder Care Facility Day