Director, Field Marketing and Communications Bilingual/Spanish – West Territory

Alzheimer's Association®•Los Angeles, CA

3d•$105,000 - $115,000

About The Position

The Alzheimer’s Association is seeking a strategic, results-driven Director of Field Marketing and Communications to lead media relations and serve as a spokesperson for the Los Angeles priority market, while overseeing integrated marketing and communications efforts. The role drives earned media, proactive storytelling, and press engagement, and develops localized initiatives to increase awareness, engagement, and the Association’s reputation and impact across mission and revenue priorities. The Director develops and implements a comprehensive marketing and communications plan aligned with the Association’s national strategic plan; advises local leadership and staff; leads media relations; oversees local digital and social media strategy; activates national-template campaigns across paid, owned, and earned channels; and manages local communications materials in accordance with brand standards. The position collaborates with national and regional colleagues, evaluates performance using data and analytics, represents the Association with external audiences, and recruits and empowers volunteer spokespersons and advocates. Communications should be inclusive and culturally responsive. This is a full-time position based in the Los Angeles West Territory, with a minimum of 37.5 hours per week. The stated salary expectation is $105,000–$115,000. The role reports to the Senior Director, Field Marketing and Communications. Spanish fluency and a valid driver’s license are required, and local travel may be needed.

Requirements

Bachelor’s degree in marketing, communications, public relations, or a related field.
7–10 years of experience in marketing and communications, with demonstrated success managing integrated strategies.
Bilingual in English and Spanish; Spanish fluency is required.
Strong media relations experience and familiarity with the local media landscape.
Excellent project management skills and ability to manage multiple priorities in a fast-paced environment.
Demonstrated ability to work collaboratively with cross-functional teams.
Strong writing, storytelling, and presentation skills.
Experience using analytics to inform communications strategies.
Ability to translate organizational goals into actionable communication strategies.
Skill in developing compelling, mission-driven messaging and creative campaigns.
Ability to build relationships with diverse stakeholders, including media, partners, volunteers, and donors.
Proficiency in digital and social media marketing best practices.
Highly organized, detail-oriented, and adaptable.
Commitment to the Alzheimer’s Association’s values, ethics, equity, and inclusion.
Valid driver’s license and ability to travel locally as needed.

Nice To Haves

Experience leading communications efforts within a major market or large metropolitan area.
Experience working in nonprofit, healthcare, or public health organizations.

Responsibilities

Develop and implement a comprehensive marketing and communications plan for the priority market aligned with the Association’s national strategic plan.
Advise local leadership and staff on integrated marketing and communications strategies for mission and fundraising initiatives.
Lead local media relations, build relationships with media, and secure earned media coverage.
Oversee market-level digital and social media strategy and ensure consistent, engaging content that promotes the full mission and resonates with diverse audiences.
Support and activate local marketing campaigns based on national templates across paid, owned, and earned channels to drive constituent engagement and revenue.
Manage development of local collateral, newsletters, advertising, and web content in accordance with brand standards and key messaging.
Collaborate with national and regional marketing and communications colleagues to ensure consistency, share best practices, and optimize resources.
Monitor and evaluate marketing and communications performance using data and analytics to measure effectiveness and inform strategy.
Serve as a brand ambassador and spokesperson when appropriate, representing the Association in the community and with external partners.
Recruit, train, and empower volunteers to serve as spokespersons and community advocates.
Ensure communications are inclusive and culturally responsive and reflect the Association’s commitment to diversity, equity, and inclusion.
Perform other duties as assigned.
Travel locally as needed.