Director, Field & Event Marketing

DigitalOcean • San Francisco, CA

1d • $180,000 - $235,000 • Remote

About The Position

DigitalOcean is seeking a Director of Field & Event Marketing to lead their global event strategy and operating model, with a significant focus on San Francisco and the Bay Area. This role will encompass a wide range of events, including their flagship DigitalOcean Deploy conference, startup events, AI industry events, hackathons, workshops, and customer programs. The position requires a strategic marketing leader who can execute effectively, innovate with new formats, create memorable experiences, and highlight customers. The goal is to drive pipeline, customer engagement, technical credibility, and market leadership, ensuring all initiatives deliver measurable results.

Requirements

• 10+ years of B2B event marketing experience, ideally in cloud, AI, SaaS, or developer tools, with strong fluency in marketing to founders and technical audiences.
• Experience producing first-party events (from intimate to 5k+ attendees) and managing third-party sponsorships (30k+ attendees), from executive dinners and meetups to large-scale conferences.
• Experience creating a wide range of event formats, including flagship conferences, industry events, hands-on workshops, hackathons, customer programs, startup events, founder dinners, and executive experiences.
• A creative, experimental mindset: you know how to execute what works, but you also push beyond default formats to test new ideas, create standout experiences, and find what genuinely interests the audience.
• Owner-operator mindset: you take full accountability, bring structure to ambiguity, have a strong bias for action, and continuously improve how the team executes.
• Deep empathy for the attendee experience, with strong attention to detail; you believe that every aspect from the tone of an invite, to the room flow to the partners we work with and the follow-up with everyone involved is a reflection of our brand.
• Deep GTM fluency, with proven ability to connect events to pipeline, sales follow-up, revenue impact, and hands-on experience with platforms like Salesforce, Marketo, Cvent, Splash, Luma, and YouTube Live.
• Demonstrated vendor, agency, budget, and production management experience.
• Strong understanding of the San Francisco / Bay Area AI and Startup ecosystem.
• Curiosity, appetite for feedback, and a “leave it better than you found it” attitude.

Responsibilities

• Own DigitalOcean’s global event strategy across first-party, third-party, and field programs, from their flagship event, DigitalOcean Deploy, to founder dinners and AI industry conferences.
• Lead DigitalOcean’s presence at priority third-party events to drive brand awareness, technical credibility, and pipeline.
• Build a differentiated event strategy that balances proven formats with new ideas, experimental activations, customer showcases, guerrilla marketing tactics, and creative ways to engage AI builders and leaders.
• Partner with Sales, Product Marketing, Product, and Growth in order to align event investments with target accounts, pipeline tracking, and business goals.
• Design unique, high-quality attendee experiences that combine strong programming, technical depth, hands-on engagement, customer stories, creative concepts and smooth execution.
• Build and scale the "Event Operating Model" in order to move fast, including planning processes, timelines, budget management, KPIs, and repeatable playbooks.
• Identify and secure technical speaking opportunities for our leaders in order to establish DigitalOcean as the credible home for production-grade AI inference.
• Build a vendor network and “event-in-a-box” program needed to elevate and scale repeatable, on-brand experiences across first and third-party events.
• Own the end-to-end event experience, including registration, event pages, attendee communications, livestreaming, on-site execution, follow-up, and reporting.
• Hire, lead, and develop a high-performing event marketing team.

Benefits

• Competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy
• Reimbursement for relevant conferences, training, and education
• Access to LinkedIn Learning's 10,000+ courses
• Bonus in addition to base salary
• Equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed