Director Ecommerce Content

J.Jill • Quincy, MA

18h • $155,800 - $180,000

About The Position

The Director, Ecommerce Content leads J.Jill’s onsite content strategy and owns how brand, product and customer stories come to life across the full ecommerce experience. The role oversees the website content ecosystem, including product copy, navigation, campaign landing pages, editorial storytelling and long-form content, ensuring experiences are clear, compelling, shoppable and optimized for performance.

Within Ecommerce, this leader connects brand and creative vision with digital performance. The Director partners with Creative and Brand to shape storytelling across the customer journey, sets content standards by experience and format, and uses customer behavior and performance insights to continually improve onsite content. The role also leads and develops the Ecommerce Content and Operations team, covering content development and publishing, site operations, QA, launch execution and workflow/project management.

Requirements

• 8–10+ years of digital content, site experience, digital merchandising, UX/content strategy or related experience.
• Proven ability to lead digital storytelling that supports both brand engagement and commercial performance.
• Strong understanding of ecommerce KPIs, including conversion, engagement, bounce rate, click-through, PDP engagement, AOV and revenue.
• Experience partnering with Product/Technology teams on site enhancements, CMS improvements, templates or digital roadmap initiatives.
• Strong planning, prioritization, communication and decision-making skills.
• Experience managing people or leading cross-functional workstreams.

Nice To Haves

• Retail, fashion, apparel, lifestyle or consumer brand experience is strongly preferred.

Responsibilities

• Lead content strategy across the website, including product copy, fit guidance, navigation, campaign experiences, landing pages and long-form editorial content.
• Translate brand, creative, merchandising and business priorities into cohesive digital experiences that balance storytelling, product discovery, ease of shopping and commercial performance.
• Partner with Creative and Brand to shape brand storytelling across the ecommerce journey and establish content standards and principles by experience, format and customer need.
• Build and evolve long-form digital content strategy, identifying editorial, styling, educational and evergreen content opportunities that deepen engagement, support product discovery and improve organic discoverability.
• Define standards for effective ecommerce content, including clarity, hierarchy, shoppability, customer relevance, SEO/GEO value and conversion support.
• Use customer behavior, site analytics, search insights and business performance to review and continually optimize content and storytelling.
• Serve as the primary Ecommerce partner to Creative and Brand, translating creative vision into digital experiences and sharing ecommerce performance and customer insights with content partners.
• Partner with Ecommerce Merchandising to connect content and storytelling to product priorities, launches and commercial opportunities.
• Partner with Product, UX and Technology to identify and prioritize capabilities, templates, modules and tools for creating and presenting site content.
• Translate ecommerce content needs into clear briefs and requirements, with defined objectives, customer needs and measures of success.
• Establish planning rhythms and handoffs across Ecommerce, Creative, Brand, Marketing and other partners for seasonal, campaign and ongoing content needs.
• Lead and develop the Ecommerce Content and Operations team across content development and publishing, site operations, QA, launch execution and workflow/project management.
• Establish content standards, briefing practices, QA expectations, governance and repeatable team workflows.
• Build a proactive planning rhythm connecting content development, site launches, promotions and ongoing optimization.
• Develop the team’s strategic, customer-led and performance-based digital thinking.
• Ensure the team executes consistently at scale while improving the quality and effectiveness of the customer-facing experience.

Benefits

• Bonus eligibility.
• 401(k) retirement plan with discretionary match.
• Tuition reimbursement.
• Medical, dental and vision coverage.
• Company-paid LTD/STD.
• Paid time off.
• Office café, fitness center, free parking and Red Line shuttle.
• Associate discount.
• Group discounts on auto, pet and homeowner insurance.
• Discount Marketplace for travel, consumer products, food, auto buying and other offerings.
• Associate resource groups.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed