Manager, eCommerce Content & Optimization

Vytalogy Wellness, LLC•UNAVAILABLE, UNAVAILABLE

9d•Remote

About The Position

The Manager, eCommerce Content & Optimization leads the content and digital experiences that help consumers discover, understand, and purchase Vytalogy products across direct-to-consumer websites and retailer eCommerce channels. This hands-on individual contributor owns digital commerce content strategy, website optimization, retailer product content, ratings and reviews, search optimization, and agency delivery. The role owns digital commerce content, destination experiences, and conversion optimization. It does not own social media strategy, influencer or creator programs, organic social content, social community management, retailer media strategy, media budgets, media buying, or campaign optimization. The role partners closely with Social/Influencer Marketing to extend relevant approved content into DTC and retailer eCommerce experiences.

Requirements

Bachelor's degree in Marketing, Communications, eCommerce, Business, or a related field.
6+ years of experience in digital content, eCommerce, DTC, digital merchandising, SEO, or a related discipline.
Hands-on experience with Shopify or a comparable eCommerce platform.
Experience optimizing product detail pages, landing pages, and digital shopping experiences.
Working knowledge of SEO, web analytics, conversion optimization, and content measurement.
Experience leading agencies and complex cross-functional projects.
Strong written communication, editorial judgment, and attention to detail.

Nice To Haves

Experience with Syndigo or another digital-shelf platform.
Experience with Bazaarvoice, Yotpo, or a comparable ratings-and-reviews platform.
Experience in consumer health, wellness, or another regulated consumer category.

Responsibilities

Own the digital commerce content and optimization roadmap across DTC websites and priority retailer eCommerce pages.
Optimize product detail pages, category pages, landing pages, educational content, imagery, video, and product information.
Lead content and merchandising requirements for website refreshes, product launches, and DTC enhancements.
Identify and prioritize conversion-rate optimization opportunities using performance data and shopper insights.
Partner with Sales and eCommerce to improve digital-shelf content and launch readiness across priority retailers.
Lead SEO, answer-engine optimization, and responsible AI-content optimization initiatives.
Manage ratings-and-reviews platforms, migrations, product mapping, and approved review-generation programs.
Partner with Brand and Social/Influencer Marketing to translate shopper needs into content requirements and adapt approved brand and creator assets for DTC and retailer eCommerce channels.
Establish content standards, approval workflows, and quality-assurance processes.
Lead agency deliverables, timelines, budgets, scopes of work, and performance reviews.
Measure qualified traffic, engagement, conversion, revenue per session, content effectiveness, and delivery efficiency.