AI Optimization Content Strategist

Apple • Sunnyvale, CA

1d

About The Position

The AI Optimization (AIO) Content Strategist is a lead role on Apple’s AI Search Strategy team, part of Marcom Strategy. The role owns hands-on content strategy and SEO/AIO execution for on-page and off-page initiatives, helping improve Apple’s visibility across AI search, answer engines, and generative search experiences through GEO/AEO tactics. It requires a strong foundation in SEO and content strategy, along with practical understanding of how large language models such as ChatGPT, Gemini, and Claude discover, evaluate, and cite content.

The strategist partners closely with an AIO Lead Content Strategist and teams across Content Strategy, Data Science, Media, Engineering, and Creative. The work helps customers discover and engage with Apple products and services through traditional and AI search. Marcom oversees consumer-facing marketing and develops communications and marketing and commerce experiences across media and platforms.

Requirements

• 10+ years of SEO or organic growth marketing experience in a consumer or e-commerce environment.
• AEO/GEO experience and knowledge of how large language models discover, evaluate, and cite content.
• Experience partnering with cross-functional teams such as Strategy, Media, Product, Engineering, and Creative in digital marketing, with a focus on media and search optimization programs.
• Strong knowledge of SEO fundamentals, including keyword, topic, and search-intent research; page structure and optimization; meta descriptions; headline and body-copy hierarchy; page schema; and metadata.

Nice To Haves

• Content strategy and copy optimization skills, including writing short, benefit-focused copy and optimizing page content for search.
• Ability to interpret outputs such as citations and prompt volumes for search optimization and translate them into recommendations.
• Ability to derive insights from search-interest data from different sources, organize findings, and present clear, prioritized takeaways.
• Familiarity with tools such as Profound, Semrush, and Google Trends.
• Ability to translate complex technical data into actionable content strategy and marketing insights.
• Examples of shipped AEO/GEO work with demonstrable results.

Responsibilities

• Own hands-on content strategy and SEO/AIO execution for on-page and off-page strategies.
• Support AI search optimization efforts and improve visibility across AI search, answer engines, and generative search experiences using GEO/AEO tactics.
• Partner with the AIO Lead Content Strategist, Content Strategy, Data Science, Media, Engineering, and Creative teams.
• Help customers discover and engage with Apple products and services through traditional and AI search.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed