Director, Digital Marketing
About The Position
At Omni Fiber, we're building more than blazing-fast internet-we're connecting communities with reliable, future-proof fiber technology. As a 100% fiber internet provider delivering unmatched speed, reliability, and local service, Omni Fiber is expanding rapidly across the Midwest. We're looking for a best-in-class, hands-on Director of Digital Marketing to lead our digital growth strategy and day-to-day execution across paid search and paid social, SEO, email, content, and website optimization-driving customer acquisition and performance through data-driven planning, testing, and optimization.
Requirements
- Bachelor's degree in Marketing or related field
- 10+ years of progressive marketing experience, including leadership within an ISP or similar industry
- Proven success managing digital campaigns across multiple channels
- Expertise in WordPress, HubSpot, Google Ads, Meta Ads, and GA4
- Strong knowledge of SEO, SEM, email automation, and analytics
- Experience managing large-scale budgets and vendor relationships
- A data-driven mindset with a passion for continuous improvement
- Ability to lead, mentor, and execute-this is not a sit-back leadership role
Nice To Haves
- MBA or Master's degree in Marketing
Responsibilities
- Own and execute Omni Fiber's end-to-end digital acquisition strategy across paid search, paid social, SEO, display, video/OTT, and email
- Optimize website performance, conversion funnels, and digital campaigns to drive growth
- Lead SEO strategy (technical, content, and local optimization) to increase organic demand
- Analyze campaign performance and continuously test, learn, and improve results
- Manage and allocate a multi-million-dollar digital marketing budget
- Lead and develop a high-performing digital marketing team
- Partner with agencies and vendors to ensure strong execution and ROI
- Collaborate cross-functionally to align marketing with revenue goals
Benefits
- 401(k) with employer matching contribution up to 4%
- HSA with $2,000 employer contribution
- 15 days paid time off
- 8 paid company holidays
- 3 floating holidays
- Generous medical, dental, and vision coverage
- Life insurance and short-term disability
- Monthly internet and cell phone allowances
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
11-50 employees
