Director, Digital Marketing

Canadian National Institute for the Blind•Toronto, ON

1d•Hybrid

About The Position

Join a dynamic team that is working every day to build a more accessible and inclusive Canada. Founded in 1918, CNIB is a national non-profit organization dedicated to empowering people who are blind, Deafblind, or who have low vision to live the lives they choose. Through innovative programs, advocacy, and community engagement, CNIB works to remove barriers so people with sight loss can live, work, and play - all on their own terms. We are hiring a Director, Digital Marketing to lead CNIB’s digital strategy and delivery across web, email, digital fundraising, marketing automation, and emerging digital experiences. This role ensures CNIB’s digital ecosystem is accessible, audience-centered, data-informed, and aligned to organizational priorities across fundraising, programs, advocacy, and brand. As a senior leader within Marketing & Communications, you will translate strategic objectives into measurable digital roadmaps, oversee agency and vendor partners, and partner with internal teams to optimize journeys and improve conversion across key audiences. You will champion best practices in accessibility, privacy, analytics, and performance marketing while building an engaged, high-performing digital team.

Requirements

Demonstrated leadership in digital strategy, delivery, and optimization across web, email, and paid/owned channels.
Strong understanding of digital accessibility standards (e.g., WCAG), inclusive design, and accessible content practices.
Expertise in analytics and measurement (e.g., GA4), dashboarding, tagging governance, and translating insights into action.
Experience with CRM and marketing automation platforms, email deliverability best practices, and audience segmentation.
Strong understanding of SEO, conversion-rate optimization, and UX principles for mission-driven storytelling and fundraising.
Proven ability to lead cross-functional initiatives, manage agencies/vendors, and deliver within budget and timelines.
Excellent communication and stakeholder-management skills, with the ability to influence at all levels.
Comfort with privacy, consent, and data stewardship considerations in digital marketing and analytics.
Strong technical fluency and ability to partner effectively with IT and developers (e.g., CMS, integrations, tagging, QA).
Demonstrated commitment to CNIB’s mission and values; experience in the non-profit sector is considered an asset.
Post-secondary education in digital marketing, communications, business, computer science, or a related field (or equivalent experience).
Minimum 8-12 years of progressive experience in digital marketing/digital product, including leading teams and complex initiatives.
Experience leading website and/or digital platform roadmaps, including vendor management, accessibility/UX improvements, and analytics-driven optimization.

Nice To Haves

Experience in the non-profit sector is considered an asset.

Responsibilities

Set and lead CNIB’s digital strategy and ensure excellent execution across owned and paid digital channels.
Drive continuous improvement of CNIB’s website(s), email and marketing automation, digital fundraising experiences, analytics and reporting, and digital governance - all with a strong commitment to accessibility and an exceptional user experience.
Provide strategic leadership and operational oversight for CNIB’s digital platforms and channels.
Align digital priorities to organizational goals, ensuring accessibility compliance, and delivering measurable outcomes across engagement, acquisition, retention, and fundraising.
Work collaboratively across Fundraising, Programs, Advocacy, IT, and Finance, and lead external agencies and technology partners to deliver roadmaps, campaigns, and always-on optimization.
Establish standards, governance, and performance reporting to support informed decision-making and continuous improvement.
Own and evolve CNIB’s digital strategy, translating organizational priorities into annual plans, roadmaps, and measurable KPIs.
Lead digital governance across platforms, including standards for accessibility, content publishing, UX, privacy, and security in partnership with internal teams.
Provide leadership, coaching, and performance management to the digital team; foster an inclusive, collaborative, high-accountability culture.
Manage budgets, forecasting, and vendor relationships (agencies, developers, platforms) to deliver high-quality outcomes on time and on budget.
Establish and maintain a prioritized digital backlog, balancing quick wins with longer-term platform improvements.
Oversee CNIB’s website(s) and digital product experience, including information architecture, UX, content operations, SEO, and accessibility best practices (e.g., WCAG).
Lead email, CRM, and marketing automation strategy to improve audience segmentation, journey orchestration, stewardship, and personalization.
Partner with Fundraising and Marketing to plan and execute integrated digital campaigns (acquisition, conversion, retention) across paid and owned channels.
Drive conversion-rate optimization through testing and experimentation (A/B testing), landing page improvements, form optimization, and donation-flow enhancements.
Ensure digital content and creative assets meet brand, accessibility, and performance standards; collaborate with creative partners to deliver high-impact digital storytelling.