Digital Marketing Director

Gravitational Marketing•Orlando, FL

1d•Remote

About The Position

Gravitational Marketing is seeking a results-driven and innovative Digital Marketing Director to lead their team and help businesses grow. The company offers a positive, success-minded culture, an exciting and creative work environment, and opportunities for personal and professional fulfillment. They have been recognized as one of Central Florida’s Best Places to Work and are Great Place to Work certified. The leadership team is driven by innovation and purpose, with members being UCF grads and Orlando’s “Most Influential” professionals. This role is primarily remote, with a requirement to come into the office once a month for a company-wide meeting.

Requirements

Bachelor’s degree or equivalent experience.
10+ years of digital marketing experience.
Expertise in PPC, SEO, social media marketing, and analytics.
Google Ads certification.
Proficiency with AdWords Editor, Facebook Ad Center, Microsoft Excel, and Word.
Strong analytical skills to turn insights into results.
Creative thinking and innovation in digital marketing offerings.

Nice To Haves

Automotive experience a plus.
Excellent verbal and written communication skills.
A confident, engaging personality that fosters trust and rapport.
Strong project management and organizational skills, with attention to detail and deadlines.

Responsibilities

Lead and manage the digital marketing team, providing guidance, support, and strategic direction to ensure success across all campaigns.
Conduct regular development meetings with team members to foster growth, align goals, and enhance overall performance.
Craft and execute winning strategies across digital channels (Google Ads, Meta, email marketing, SEO, etc.) to boost client leads, conversions, and revenue.
Manage and optimize daily budgets for SEM/PPC campaigns on platforms like Google and Facebook, maximizing ROI through bid adjustments, ad copy testing, and strategic refinements.
Provide data-driven insights using tools like Google Analytics to evaluate campaign effectiveness and identify improvement opportunities.
Collaborate with teams on landing page creation and optimization to enhance user experience and conversions.
Lead client calls, delivering actionable insights and on-the-spot analysis.
Stay ahead of the curve by adopting and experimenting with the latest digital marketing tools and trends.
Lead the development, creation, testing, and implementation of innovative digital marketing strategies, tools, and campaigns to improve performance and keep clients ahead of industry trends.