Director, Digital Marketing

6sense•Austin, TX

17h•Remote

About The Position

The Director of Digital Marketing owns the company's most important always-on marketing asset: the website. This role extends far beyond web management alone, as this leader is responsible for turning every digital surface - the website, paid media channels, third-party review and comparison platforms, and search presence - into a measurable, pipeline-generating engine that fuels the company's growth. This is a commercially-minded leadership role for someone who sees a website as a revenue instrument. The right candidate brings deep technical fluency across SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), CRO, and paid media, and pairs it with the strategic judgment to prioritize what truly moves pipeline. They will lead a cross-functional digital team spanning paid media, web development, CRO and testing, and regional marketing coordination, while managing agency relationships and collaborating across product marketing, content, campaigns, and demand generation. This is a high-impact, high-visibility position at the center of how the company shows up digitally and how effectively that presence converts into revenue.

Requirements

8+ years of progressive digital marketing experience in B2B SaaS or technology companies, with a strong emphasis on website management, SEO, and demand generation.
3+ years of people leadership experience at the Director level or equivalent, including managing both onshore and offshore teams.
Proven track record of owning a company website as a pipeline generation engine - with measurable revenue impact.
Strong working proficiency in Webflow as a CMS and web platform.
Deep expertise in SEO and emerging search disciplines including GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), with a clear point of view on how AI-driven search is reshaping digital discovery.
Experience managing global paid media programs across search, display, social, and programmatic channels, either directly or through a team lead and agency partners.
Demonstrated experience integrating AI tools and technologies into digital marketing workflows - whether for content optimization, audience targeting, predictive analytics, testing prioritization, or search strategy - with a mindset of continuously exploring how AI can sharpen performance and efficiency.
Experience managing third-party agency relationships (paid media, SEO, web development) with clear accountability for deliverables and ROI.
Familiarity with CRO methodologies and A/B testing platforms.
Experience collaborating with product marketing, content, and demand generation teams in a matrixed marketing organization.
Technical Depth with Strategic Altitude: Can go deep on Webflow architecture, SEO crawl audits, or page speed diagnostics - and then step back to present a digital strategy to the CMO that connects technical decisions to business outcomes. Moves fluidly between the tactical and the strategic without losing credibility in either space.
Revenue-First Digital Thinking: Views every digital surface through the lens of revenue impact. Doesn't get seduced by vanity metrics - consistently asks "what did this produce?" and orients the team around pipeline outcomes.
Discovery Forward-Thinking: Understands that the way buyers find and evaluate software is fundamentally changing. Brings genuine curiosity and a well-formed perspective on how GEO, AEO, and AI-driven search are reshaping the digital landscape - and actively positions the company to win in that evolving environment.
Cross-Functional Orchestration: Operates effectively in a matrixed organization where digital marketing is both a centralized function and a shared service. Builds strong working relationships with product marketing, content, campaigns, and regional demand gen teams - earning influence through competence and collaboration.
Agency & Vendor Management Rigor: Holds external partners to clear deliverables, timelines, and performance standards. Treats agency relationships as extensions of the team - investing in alignment and communication while maintaining accountability for outcomes.
Data-Driven Decision Making: Comfortable in analytics platforms and dashboards. Uses data to set priorities, resolve competing opinions, and build the case for investment. Brings analytical rigor to everything from testing roadmaps to budget allocation.
Distributed Team Leadership: Experienced in leading teams across geographies, time zones, and employment models. Sets clear expectations, builds asynchronous communication rhythms, and maintains high standards of output quality regardless of where the team sits.
Experimentation Mindset: Champions a culture of continuous testing and iteration. Builds systems and habits that ensure every major digital surface is being actively optimized over time.

Responsibilities

Own the company website end-to-end as a critical marketing surface, accountable for both overall marketing health metrics (traffic, engagement, domain authority) and pipeline-specific outcomes (conversion rates, MQL/SQL generation, pipeline contribution).
Treat the website as a living product - continuously optimizing structure, content, UX, and conversion paths to maximize its effectiveness as a revenue-generating asset.
Lead the technical SEO, GEO, and AEO strategy to ensure the company is discoverable, authoritative, and well-represented across traditional search engines, AI-driven answer engines, and generative search experiences.
Manage the relationship with an external web development agency, ensuring alignment on timelines, deliverables, and technical direction - providing clear technical guidance, sprint priorities, and quality standards for all site builds, feature releases, and maintenance.
Lead major website projects such as migrations with hands-on involvement - from platform evaluation and technical planning through execution, QA, and post-launch optimization.
Maintain deep working proficiency in the company's primary CMS and web platform.
Oversee the global paid media program through a direct report (the Digital Director), ensuring campaigns are tightly aligned to pipeline targets and regional demand generation priorities.
Partner with the external Google/paid media agency to optimize spend allocation, channel mix, and campaign performance across search, display, social, and programmatic channels.
Ensure paid media strategy is integrated with organic, ABM, and field marketing motions rather than operating in a silo.
Drive a disciplined culture of conversion rate optimization and experimentation through a direct report focused on testing, CRO, and coordination.
Establish and maintain a structured testing roadmap across landing pages, CTAs, forms, site architecture, and user flows.
Use data to arbitrate decisions.
Bring campaigns and messaging to life across all digital channels, partnering with content, campaigns, and product marketing teams to translate strategy into execution.
Collaborate with regional demand generation teams to ensure digital programs are localized, relevant, and aligned to territory-level pipeline goals.
Serve as the digital execution partner for product launches, seasonal campaigns, and integrated marketing moments.
Lead and develop a team that includes a paid media lead and a CRO/testing and coordination lead.
Set clear goals, create accountability structures, and build a team culture that values both creative ambition and commercial discipline.
Manage agency relationships to support digital motions.
Website Pipeline Contribution: Marketing-sourced and marketing-influenced pipeline generated through the website, measured by volume, velocity, and conversion rates at each funnel stage.
Organic Search & Discovery Performance: Growth in organic traffic, keyword rankings, domain authority, and share of voice across traditional search, AI answer engines, and generative search surfaces.
Paid Media Efficiency & ROI: Pipeline generated per dollar of paid media spend, cost-per-MQL/SQL, and ROAS across all paid channels globally.
Conversion Rate Optimization: Measurable improvement in site-wide and page-level conversion rates driven by a sustained testing and experimentation program.
Website Health Metrics: Core site performance indicators including page speed, uptime, crawlability, and user engagement metrics.
Execution: On-time, low-disruption delivery of major projects like website migrations with preservation or improvement of SEO equity and conversion performance.
Team Development: Growth, retention, and performance of direct reports and the broader digital marketing team.