Director Digital Marketing

Viatris•Torrington, WY

1d•$112,000 - $236,000•Remote

About The Position

Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases. Every day, we rise to the challenge to make a difference and here’s how the role will make an impact: Partner with aligned brand marketing teams to lead the development of digital strategies & aligned tactical plans while influencing the budget aligned to digital initiatives within the overarching brand budget. Lead the development of internal and external (i.e., Media AOR) KPIs and dashboards for internal Digital Marketing use while providing commercial stakeholders outside of Digital Marketing with key insights into digital performance. Continuously monitor performance metrics for aligned brands and collaborate with internal and external partners to adjust strategies and tactics accordingly to maximize performance. Collaborate across partner functions to shape processes to maximize efficiencies and impact to the business. Build and lead a team of Digital Marketers to become valued partners to all internal and external stakeholders.

Requirements

Minimum of a Bachelor's degree, MBA preferred, and 5-7 years of relevant experience in related industry (pharmaceutical or consumer products).
Experience on the agency and client side preferred.
Experience leading and establishing new digital and social marketing programs
Must possess knowledge of terms and concepts used in digital marketing.
Familiar with web analytics (Google Analytics), media performance monitoring, and media planning,
Familiar with pharmaceutical marketing and medical-legal reviews desired.
Advanced knowledge of Microsoft Excel and PowerPoint necessary
Strong strategic thinking and ability to translate customer insight into actionable ideas that drive business objectives
Innovative and entrepreneurial mindset.
Eagerness, enthusiasm and passion to drive new capabilities
Demonstrated initiative, strong leadership skills
Strategic influencing skills, ability to align support for new initiatives across commercial partners and cross-functional teams
Strong project management and ability to lead cross-functional teams
Strong quantitative and qualitative skills
Excellent verbal and written communications and presentation skills
Must be comfortable working productively with limited guidance and in a matrixed organization.
Excellent written and presentation skills.
Ability to read and interpret comprehensive and intricate research documents.
Ability to work with executives and communicate abstract concepts.
Ability to present to a high level of the organization and groups outside of the organization.
Working knowledge of web development terminology and digital marketing production terms.
Ability to solve equations, apply technical mathematical concepts, and perform complex computations.
Ability to solve problems with complex variables through non-standardized solutions that require independent judgment and analysis.
Ability to draw inferences and use deductive reasoning with no prescribed procedures to solve complex problems.
Proficiency in speaking, comprehending, reading and writing English is required.

Nice To Haves

MBA preferred
Combination of experience and/or education will be taken into consideration.

Responsibilities

Partner with aligned brand marketing teams to lead the development of digital strategies & aligned tactical plans while influencing the budget aligned to digital initiatives within the overarching brand budget.
Lead the development of internal and external (i.e., Media AOR) KPIs and dashboards for internal Digital Marketing use while providing commercial stakeholders outside of Digital Marketing with key insights into digital performance.
Continuously monitor performance metrics for aligned brands and collaborate with internal and external partners to adjust strategies and tactics accordingly to maximize performance.
Collaborate across partner functions to shape processes to maximize efficiencies and impact to the business.
Build and lead a team of Digital Marketers to become valued partners to all internal and external stakeholders.